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Tag: nnovation

February 3, 2022December 6, 2023Change Your Life With Personal Development

The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer’s Brain

the neuro-consumer

Book summary of “The Neuro-Consumer”: Marketing and communication continue to assume that consumers are rational both in their purchase decisions and in their […]

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