The Ultimate Sales Machine | 12 Key Strategies to Turbocharge Your Business
Summary and book review of The Ultimate Sales Machine: Most companies miss out on huge opportunities because they simultaneously leave out key […]
Category: Become a Sales and Marketing Guru
My Life in Advertising & Scientific Advertising
Summary and book review of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this […]
THE SALES BIBLE | The Ultimate Ressource for Top Salesmen and Women
Summary and book review of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, […]
Meaningful : the story of ideas that fly
Summary and book review of “Meaningful: The story of ideas that fly”: According to Bernadette Jiwa, to offer maximum value to your […]
SPIN Selling (Situation, Problem, Implication, Need-payoff)
SPIN Selling summary and book review: For a long time, the sales methods focused on the art of closing a sale: the […]