Become a Sales and Marketing Guru

Purple Cow: transform your business by being remarkable

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Purple Cow: transform your business by being remarkable

Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable company thanks to the Purple Cow marketing concept. It consists of making your product exceptional and irreplaceable.  By Seth Godin, 2011, 177 pages. Note: The structure of the book is quite original. The […]

Become a Sales and Marketing Guru

Seth Godin, the master of marketing | Three book summaries and reviews

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Seth Godin is an American entrepreneur, world-renowned speaker, author and blogger, famous for inventing the concept of permission marketing and a specialist in marketing storytelling. Seth Godin’s books deal with marketing but also with personal development. If you don’t know this entrepreneur with innovative ideas yet, I invite you to read this article! You will […]

Become a Sales and Marketing Guru

80/20 Sales and Marketing: The definitive guide to working less and doing more

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80/20 Sales and Marketing

Summary of “80/20 Sales and Marketing: The definitive guide to working less and doing more”: Guided by renowned marketing consultant and best-selling American author Perry Marshall, sales and marketing professionals understand and apply the 80/20 law, a universal, fractal and exponential law, to work less, accomplish more and at least double their sales. By Perry […]

Become a Sales and Marketing Guru

All Marketers Are Liars | How Marketing Really Works

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All Marketers Are Liars

Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and we consumers constantly lie to ourselves – even telling ourselves many stories about the things we buy; so, to get your target market to discover and buy your product, you must tell them […]

Become a Sales and Marketing Guru

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

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Pitch Anything

Summary and book review of Oren Klaff’s “Pitch Anything”: This book, which focuses on pitch frame, negotiation and communication, will teach you how to have a clear grasp of your speech topic as well as the power struggle that is present in each social interaction. By Oren Klaff, 2015, 261 pages Note: This review is […]

Become a Sales and Marketing Guru

The Cash Machine: Using the Theory of Constraints for Sales Management

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the cash machine

Summary and book review of “The Cash Machine: Using the Theory of Constraints for Sales Management”: Most sales managers are experienced in face-to-face sales, but managing thousands of simultaneous sales is a different matter. It’s similar to a production line, from search leads to the collection, which can be improved by looking at the whole […]