Become a Sales and Marketing Guru

Purple Cow: transform your business by being remarkable

Posted on

Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable company thanks to the Purple Cow marketing concept. It consists of making your product exceptional and irreplaceable.  By Seth Godin, 2011, 177 pages. Note: The structure of the book is quite original. The […]

Become a Sales and Marketing Guru

80/20 Sales and Marketing: The definitive guide to working less and doing more

Posted on

Summary of “80/20 Sales and Marketing: The definitive guide to working less and doing more”: Guided by renowned marketing consultant and best-selling American author Perry Marshall, sales and marketing professionals understand and apply the 80/20 law, a universal, fractal and exponential law, to work less, accomplish more and at least double their sales. By Perry […]

Become a Sales and Marketing Guru

How to Be Everything: A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow Up

Posted on

Summary of “How to Be Everything – A Guide for Those Who (Still) Don’t Know What They Want to Be When They Grow Up“: This book is for multi-passionate people (multipotentialites) and shares many techniques to overcome our specific challenges, helping us to create a fulfilling life – to finally be EVERYTHING that we want […]

Become a Sales and Marketing Guru

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Posted on

Summary and book review of Oren Klaff’s “Pitch Anything”: This book, which focuses on pitch frame, negotiation and communication, will teach you how to have a clear grasp of your speech topic as well as the power struggle that is present in each social interaction. By Oren Klaff, 2015, 261 pages Note: This review is […]

Become a Sales and Marketing Guru

The Cash Machine: Using the Theory of Constraints for Sales Management

Posted on

Summary and book review of “The Cash Machine: Using the Theory of Constraints for Sales Management”: Most sales managers are experienced in face-to-face sales, but managing thousands of simultaneous sales is a different matter. It’s similar to a production line, from search leads to the collection, which can be improved by looking at the whole […]

Become a Sales and Marketing Guru

The Ultimate Sales Machine | 12 Key Strategies to Turbocharge Your Business

Posted on

Summary and book review of The Ultimate Sales Machine: Most companies miss out on huge opportunities because they simultaneously leave out key elements that would allow them to get their business off the ground and the majority of their employees and executives give up too quickly on new concepts and ideas; Chet Holmes offers us […]

Become a Sales and Marketing Guru

THE SALES BIBLE | The Ultimate Ressource for Top Salesmen and Women

Posted on

Summary and book review of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better. Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages. Book review and summary of “The Sales Bible”: First of all, The […]