Summary of “Little Red Book of Selling”: In this book Jeffrey Gitomer, author of several best-sellers on how to sell, reveals his secrets to help you sell again and again with an emphasis on a long-term vision of the relationship between the customer and the salesperson through his 12.5 Principles of Sales Greatness, in a […]
Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable company thanks to the Purple Cow marketing concept. It consists of making your product exceptional and irreplaceable. By Seth Godin, 2011, 177 pages. Note: The structure of the book is quite original. The […]
Summary of “How to sell your way through life” by Napoleon Hill: After studying the paths taken by the greatest world leaders, Napoleon Hill reveals everything there is to know about the art of selling and selling yourself. He reveals the best strategies for success in matters of persuasion, promotion, negotiation and influence. He also […]
Seth Godin is an American entrepreneur, world-renowned speaker, author and blogger, famous for inventing the concept of permission marketing and a specialist in marketing storytelling. Seth Godin’s books deal with marketing but also with personal development. If you don’t know this entrepreneur with innovative ideas yet, I invite you to read this article! You will […]
Resources : Rock The Room Risk Forward Check out Victoria’s TEDx video : Risk Forward: the Rewards of Not Knowing | Victoria Labalme | TEDxSantaBarbara The interview of Jason Friedman : 📈 From 0 to 150 million $ in 12 years : the story of Jason Friedman The Ethical slut : A guide to infinite […]
Summary of “80/20 Sales and Marketing: The definitive guide to working less and doing more”: Guided by renowned marketing consultant and best-selling American author Perry Marshall, sales and marketing professionals understand and apply the 80/20 law, a universal, fractal and exponential law, to work less, accomplish more and at least double their sales. By Perry […]
Summary of “The 22 Immutable Laws of Marketing”: In marketing, as elsewhere, there are fundamental laws that make the success or failure of companies, even the largest ones; the authors, who are marketing experts and one of whom is the inventor of the positioning concept, unveil these laws one by one while giving us many […]
Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and we consumers constantly lie to ourselves – even telling ourselves many stories about the things we buy; so, to get your target market to discover and buy your product, you must tell them […]
Summary and book review of Oren Klaff’s “Pitch Anything”: This book, which focuses on pitch frame, negotiation and communication, will teach you how to have a clear grasp of your speech topic as well as the power struggle that is present in each social interaction. By Oren Klaff, 2015, 261 pages Note: This review is […]
Summary and book review of “The Cash Machine: Using the Theory of Constraints for Sales Management”: Most sales managers are experienced in face-to-face sales, but managing thousands of simultaneous sales is a different matter. It’s similar to a production line, from search leads to the collection, which can be improved by looking at the whole […]