How to lay off your 18 employees, and grow back a thriving business
Rachel is a successful entrepreneur who managed to grow her business to a multiple 7 figures while growing her team to 18 […]
Category: Become a Sales and Marketing Guru
Little Red Book of Selling
Summary of “Little Red Book of Selling”: In this book Jeffrey Gitomer, author of several best-sellers on how to sell, reveals his […]
Purple Cow: transform your business by being remarkable
Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable […]
How to sell your way through life
Summary of “How to sell your way through life” by Napoleon Hill: After studying the paths taken by the greatest world leaders, […]
Seth Godin, the master of marketing | Three book summaries and reviews
Seth Godin is an American entrepreneur, world-renowned speaker, author and blogger, famous for inventing the concept of permission marketing and a specialist […]
80/20 Sales and Marketing: The definitive guide to working less and doing more
Summary of “80/20 Sales and Marketing: The definitive guide to working less and doing more”: Guided by renowned marketing consultant and best-selling […]
The 22 Immutable Laws of Marketing | Violate Them at Your Own Risk
Summary of “The 22 Immutable Laws of Marketing”: In marketing, as elsewhere, there are fundamental laws that make the success or failure […]
All Marketers Are Liars | How Marketing Really Works
Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and […]
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Summary and book review of Oren Klaff’s “Pitch Anything”: This book, which focuses on pitch frame, negotiation and communication, will teach you […]
The Cash Machine: Using the Theory of Constraints for Sales Management
Summary and book review of “The Cash Machine: Using the Theory of Constraints for Sales Management”: Most sales managers are experienced in […]