Sales

80/20 Sales and Marketing: The definitive guide to working less and doing more

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Summary of “80/20 Sales and Marketing: The definitive guide to working less and doing more”: Guided by renowned marketing consultant and best-selling American author Perry Marshall, sales and marketing professionals understand and apply the 80/20 law, a universal, fractal and exponential law, to work less, accomplish more and at least double their sales. By Perry […]

Sales

The Cash Machine: Using the Theory of Constraints for Sales Management

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Summary and book review of “The Cash Machine: Using the Theory of Constraints for Sales Management”: Most sales managers are experienced in face-to-face sales, but managing thousands of simultaneous sales is a different matter. It’s similar to a production line, from search leads to the collection, which can be improved by looking at the whole […]