Summary and book review of The Ultimate Sales Machine: Most companies miss out on huge opportunities because they simultaneously leave out key elements that would allow them to get their business off the ground and the majority of their employees and executives give up too quickly on new concepts and ideas; Chet Holmes offers us […]
Summary and book review of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]
Summary and book review of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better. Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages. Book review and summary of “The Sales Bible”: First of all, The […]
Summary and book review of “Meaningful: The story of ideas that fly”: According to Bernadette Jiwa, to offer maximum value to your customers, you have to present them with products that have meaning. By Bernadette Jiwa, 2015, 178 pages. Note: This chronicle is a guest article written by Franck Mattler Book review and summary of […]
SPIN Selling summary and book review: For a long time, the sales methods focused on the art of closing a sale: the greatest gurus said that this step was the most crucial, and that the more one attempted closing techniques during a sale, the more the sale was likely to be made; Neil Rackham’s research […]