Business

All Marketers Are Liars

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Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and we consumers constantly lie to ourselves – even telling ourselves many stories about the things we buy; so, to get your target market to discover and buy your product, you must tell them […]

Business

Elon Musk – Tesla, PayPal, SpaceX: the entrepreneur who will change the world

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Summary of “Elon Musk – Tesla, Paypal, SpaceX: the entrepreneur who will change the world”: this biography leads us into the extraordinary life of Elon Musk, the visionary entrepreneur who has a personality that fascinates many and who has transformed the payments, energy, aerospace and automotive sectors and who dreams that Man will colonize the […]