One-sentence summary of The Ultimate Sales Machine: Most companies miss out on huge opportunities because they simultaneously leave out key elements that would allow them to get their business off the ground and the majority of their employees and executives give up too quickly on new concepts and ideas; Chet Holmes offers us in his […]
One-sentence summary from the book, My Life in Advertising : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]
One-sentence summary of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better. Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages. Chronicle and summary of “The Sales Bible”: First of all, The Sales Bible is […]
One-sentence summary of “New Generation Business Model – A Guide for Visionaries, Revolutionaries, Challengers and Entrepreneurs“: Through many modern tools all organized around a matrix of nine units – called the business model canvas – this book gives client the method to invent, design and deploy new economic models or to challenge and change those that have […]
One-sentence summary of “Before You Quit Your Job”: Robert T. Kiyosaki gives us the fundamentals that create successful and prosperous entrepreneurs and through a simple and easy-to-read style, he explains how he has built several multi-million dollar international businesses and describes his successes and his many failures in the book. By Robert T.Kiyosaki with Sharon […]