Summary of “Blue Ocean Strategy”: To grow and develop a strong positive image, a company has an interest in turning its back on its competitors and conventional wisdom in order to devote its resources to creating a blue ocean of competition and bringing value to customers, using the book’s tools. By W. Chan Kim and […]
Summary of “Side Hustle: From Idea to Income in 27 Days“ : Turn your passions into income streams without the need to leave your main job: all this is made possible thanks to this system that will help guide you step by step in your new life as a Side Hustler! By Chris Guillebeau, 2017, […]
Summary of “The Prosperous Coach”: This book shows how to develop a successful coaching business without a website, email list, business cards or other marketing activity: make a list of the clients you dream of coaching, get in touch with them, take a sincere interest in them and find their ultimate goal, get into a […]
Summary of Josh Kaufman’s “The Personal MBA”: Everyone can gain the knowledge and value of an MBA without spending the time and money needed to enter business school; this is the paradigm that Josh Kaufman conveys in his book, “The personal MBA”, of which the review you’ll discover here. By Josh Kaufman, 2013, 477 pages. […]
Summary of “Elon Musk – Tesla, Paypal, SpaceX: the entrepreneur who will change the world”: this biography leads us into the extraordinary life of Elon Musk, the visionary entrepreneur who has a personality that fascinates many and who has transformed the payments, energy, aerospace and automotive sectors and who dreams that Man will colonize the […]
Summary of “Ready, Fire, Aim” : A company has four stages of development, each with its own specific challenges; in his book Ready, Fire, Aim, Michael Masterson gives us an overview of each, with his methods, tips and tricks for each stage, so that they can be solved and enable each company to achieve a […]
Summary and book review of “Shoe Dog“: In this autobiography, Phil Knight, tells the incredible story of Nike, the company he founded and directed from 1964 to 2004: the entrepreneur brings us along his inspiring journey, from the first 50 dollars borrowed from his father and the few athletic shoes stored in the trunk of […]
Summary and book review of “The Lean Startup – How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses“: In this book, Eric Ries develops all the concepts of The Lean Startup methodology in order to radically increase customers and the chances of success for all those who wish to start their own […]
Summary and book review of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better. Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages. Book review and summary of “The Sales Bible”: First of all, The […]
Summary of “New Generation Business Model – A Guide for Visionaries, Revolutionaries, Challengers and Entrepreneurs“: Through many modern tools all organized around a matrix of nine units – called the business model canvas – this book gives client the method to invent, design and deploy new economic models or to challenge and change those that have become […]