Summary of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising is full of […]
Summary of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better. Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages. Chronicle and summary of “The Sales Bible”: First of all, The Sales Bible is a […]
Summary of “New Generation Business Model – A Guide for Visionaries, Revolutionaries, Challengers and Entrepreneurs“: Through many modern tools all organized around a matrix of nine units – called the business model canvas – this book gives client the method to invent, design and deploy new economic models or to challenge and change those that have become […]
Summary of “Before You Quit Your Job”: Robert T. Kiyosaki gives us the fundamentals that create successful and prosperous entrepreneurs and through a simple and easy-to-read style, he explains how he has built several multi-million dollar international businesses and describes his successes and his many failures in the book. By Robert T.Kiyosaki with Sharon L.Letcher, […]