Summary of “Zen Presentation”: Due to a general misunderstanding of what makes a good presentation, most PowerPoint or Keynote presentations are utterly sleep-inducing nowadays, with slides filled with text and bullet points repeating exactly what the speaker says, and packed with images that overlap with the page background; this book gives us all the ingredients […]
Summary of “The 21 Irrefutable Laws of Leadership”: This book discusses the invisible rules that govern leader; this book helps to understand what leadership is, under what conditions it emerges and how some people manage to come together and accomplish their projects while others fail to do so; to illustrate this, author John C. Maxwell, […]
Summary of “Eat That Frog!”: The author shares with us in this book 21 simple ways to stop procrastinating and get more work done in less time. By Brian Tracy, 2003. Note: This article was written by guest, Latifa RACHID from femme-en-paix.com Chronicle and summary of “Eat That Frog”: Introduction It has been said for […]
Summary of “The 22 Immutable Laws of Marketing”: In marketing, as elsewhere, there are fundamental laws that make the success or failure of companies, even the largest ones; the authors, who are marketing experts and one of whom is the inventor of the positioning concept, unveil these laws one by one while giving us many […]
Summary and book review of “3-D Negotiation – Powerful Tools to Change the Game in Your Most Important Deals”: Many negotiators focus only on one aspect of trading: tactics, as do many books and courses on the subject; this book goes further by adding two additional dimensions: the deal design — the art and science […]
Summary and book review of “Meaningful: The story of ideas that fly”: According to Bernadette Jiwa, to offer maximum value to your customers, you have to present them with products that have meaning. By Bernadette Jiwa, 2015, 178 pages. Note: This chronicle is a guest article written by Franck Mattler Book review and summary of […]
Summary of “Awaken the giant within”: To be successful, you have to succeed in mastering your emotions, body, relationships, belief and finance, in other words your whole life, which is what Anthony Robbins puts forward: capture your dreams. By Anthony Robbins, 1991, 566 pages. Note : This guest chronicle is by Quentin Cottereau from the […]
With the advent of new technologies, it is a bad idea to maintain established out-of-date standards. Yet that is what many companies do when they choose to ignore evolution. The only risk they run is disruption. In fact, numerous start-upsemerge every month, and they know all too well that it’s a good idea to use […]
Summary of “Three feet from gold”: Only spirit and attitude differentiate a winner from a loser and thanks to Greg’s story (a future ex-loser) and using interviews with great leaders of our generation, we gradually get to understand how to adopt these two ingredients in order to achieve success. By Sharon Lechter and Greg Reid, […]
Summary of “Getting Everything You can Out of All You’ve Got”: There are three ways to develop a business: 1) increase the number of customers, 2) increase the average amount the customer spends and 3) increase the number of times the customer comes back and buys again. Getting Everything You can Out of All You’ve […]