Book summary of “The Neuro-Consumer”: Marketing and communication continue to assume that consumers are rational both in their purchase decisions and in their […]
Summary of “Drive: The Surprising Truth About What Motivates Us”: Drive is not just another book on motivation and management, but an […]
Summary and book review of “Heal Your Wounds and Find Your True Self”: Lise Bourbeau explains that all our physical, emotional or […]
Summary and book review of “Atomic Habits”: The majority of people try to change their habits all their lives but fail because […]
Summary of “Quiet, The Power of Introverts in a World that Can’t Stop Talking”: This book praises the many qualities of the […]