Note: Because Made to Stick is a very comprehensive book, I’m publishing my book summary in two parts to give you all the salient points. This is Part Two. Part One is here. Made to Stick : Book Summary, Part II Chapter 5: Made to Stick Principle 5 – Emotion “If I look at the […]
Not All Communication Is Created Equal One sentence-summary of Made to Stick: Some ideas influence their audience, making a mark on their memory for a long time and even making them act; whilst others are forgotten having hardly been heard. The authors of Made To Stick study the ideas that stick and explain their methods […]
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