Claude Hopkins Archives - Books That Can Change Your Life

October 24, 2019February 4, 2025Become a Sales and Marketing Guru

My Life in Advertising & Scientific Advertising

Summary and book review of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this […]

1 Shares

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}.wp-block-image.is-style-sydney-rounded img{border-radius:30px;}.wp-block-gallery.is-style-sydney-rounded img{border-radius:30px;}.jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0;}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px;}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px;}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px;}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px;}@media print{.jetpack-sharing-buttons__services-list{display:none !important;}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0;}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:root{--wp--style--global--content-size:740px;--wp--style--global--wide-size:1140px;}:where(body){margin:0;}.wp-site-blocks{padding-top:var(--wp--style--root--padding-top);padding-bottom:var(--wp--style--root--padding-bottom);}.has-global-padding{padding-right:var(--wp--style--root--padding-right);padding-left:var(--wp--style--root--padding-left);}.has-global-padding > .alignfull{margin-right:calc(var(--wp--style--root--padding-right) * -1);margin-left:calc(var(--wp--style--root--padding-left) * -1);}.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block,.alignfull)){padding-right:0;padding-left:0;}.has-global-padding :where(:not(.alignfull.is-layout-flow) > .has-global-padding:not(.wp-block-block,.alignfull)) > .alignfull{margin-left:0;margin-right:0;}.wp-site-blocks > .alignleft{float:left;margin-right:2em;}.wp-site-blocks > .alignright{float:right;margin-left:2em;}.wp-site-blocks > .aligncenter{justify-content:center;margin-left:auto;margin-right:auto;}:where(.wp-site-blocks) > *{margin-block-start:24px;margin-block-end:0;}:where(.wp-site-blocks) > :first-child{margin-block-start:0;}:where(.wp-site-blocks) > :last-child{margin-block-end:0;}:root{--wp--style--block-gap:24px;}:root :where(.is-layout-flow) > :first-child{margin-block-start:0;}:root :where(.is-layout-flow) > :last-child{margin-block-end:0;}:root :where(.is-layout-flow) > *{margin-block-start:24px;margin-block-end:0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start:0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end:0;}:root :where(.is-layout-constrained) > *{margin-block-start:24px;margin-block-end:0;}:root :where(.is-layout-flex){gap:24px;}:root :where(.is-layout-grid){gap:24px;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}body{--wp--style--root--padding-top:0px;--wp--style--root--padding-right:0px;--wp--style--root--padding-bottom:0px;--wp--style--root--padding-left:0px;}a:where(:not(.wp-element-button)){text-decoration:underline;}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.woocommerce ul.products li.product{text-align:center;}html{scroll-behavior:smooth;}.header-image{background-size:cover;}.header-image{height:300px;}:root{--sydney-global-color-2:#b73d3d;--sydney-global-color-3:#233452;--sydney-global-color-4:#00102e;--sydney-global-color-5:#6d7685;--sydney-global-color-6:#00102e;--sydney-global-color-7:#f4f5f7;--sydney-global-color-8:#dbdbdb;--sydney-global-color-9:#fff;}.llms-student-dashboard .llms-button-secondary:hover,.llms-button-action:hover,.read-more-gt,.widget-area .widget_fp_social a,#mainnav ul li a:hover,.sydney_contact_info_widget span,.roll-team .team-content .name,.roll-team .team-item .team-pop .team-social li:hover a,.roll-infomation li.address:before,.roll-infomation li.phone:before,.roll-infomation li.email:before,.roll-testimonials .name,.roll-button.border,.roll-button:hover,.roll-icon-list .icon i,.roll-icon-list .content h3 a:hover,.roll-icon-box.white .content h3 a,.roll-icon-box .icon i,.roll-icon-box .content h3 a:hover,.switcher-container .switcher-icon a:focus,.go-top:hover,.hentry .meta-post a:hover,#mainnav > ul > li > a.active,#mainnav > ul > li > a:hover,button:hover,input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover,.text-color,.social-menu-widget a,.social-menu-widget a:hover,.archive .team-social li a,a,h1 a,h2 a,h3 a,h4 a,h5 a,h6 a,.classic-alt .meta-post a,.single .hentry .meta-post a,.content-area.modern .hentry .meta-post span:before,.content-area.modern .post-cat{color:var(--sydney-global-color-1);}.llms-student-dashboard .llms-button-secondary,.llms-button-action,.woocommerce #respond input#submit,.woocommerce a.button,.woocommerce button.button,.woocommerce input.button,.project-filter li a.active,.project-filter li a:hover,.preloader .pre-bounce1,.preloader .pre-bounce2,.roll-team .team-item .team-pop,.roll-progress .progress-animate,.roll-socials li a:hover,.roll-project .project-item .project-pop,.roll-project .project-filter li.active,.roll-project .project-filter li:hover,.roll-button.light:hover,.roll-button.border:hover,.roll-button,.roll-icon-box.white .icon,.owl-theme .owl-controls .owl-page.active span,.owl-theme .owl-controls.clickable .owl-page:hover span,.go-top,.bottom .socials li:hover a,.sidebar .widget:before,.blog-pagination ul li.active,.blog-pagination ul li:hover a,.content-area .hentry:after,.text-slider .maintitle:after,.error-wrap #search-submit:hover,#mainnav .sub-menu li:hover > a,#mainnav ul li ul:after,button,input[type="button"],input[type="reset"],input[type="submit"],.panel-grid-cell .widget-title:after,.cart-amount{background-color:var(--sydney-global-color-1);}.llms-student-dashboard .llms-button-secondary,.llms-student-dashboard .llms-button-secondary:hover,.llms-button-action,.llms-button-action:hover,.roll-socials li a:hover,.roll-socials li a,.roll-button.light:hover,.roll-button.border,.roll-button,.roll-icon-list .icon,.roll-icon-box .icon,.owl-theme .owl-controls .owl-page span,.comment .comment-detail,.widget-tags .tag-list a:hover,.blog-pagination ul li,.error-wrap #search-submit:hover,textarea:focus,input[type="text"]:focus,input[type="password"]:focus,input[type="datetime"]:focus,input[type="datetime-local"]:focus,input[type="date"]:focus,input[type="month"]:focus,input[type="time"]:focus,input[type="week"]:focus,input[type="number"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="search"]:focus,input[type="tel"]:focus,input[type="color"]:focus,button,input[type="button"],input[type="reset"],input[type="submit"],.archive .team-social li a{border-color:var(--sydney-global-color-1);}.sydney_contact_info_widget span{fill:var(--sydney-global-color-1);}.go-top:hover svg{stroke:var(--sydney-global-color-1);}.site-header.float-header{background-color:rgba(0,0,0,.9);}@media only screen and (max-width:1024px){.site-header{background-color:#000;}}#mainnav ul li a,#mainnav ul li::before{color:#fff;}#mainnav .sub-menu li a{color:#fff;}#mainnav .sub-menu li a{background:#1c1c1c;}.text-slider .maintitle,.text-slider .subtitle{color:#fff;}body{}#secondary{background-color:#fff;}#secondary,#secondary a:not(.wp-block-button__link){color:#6d7685;}.btn-menu .sydney-svg-icon{fill:#fff;}#mainnav ul li a:hover,.main-header #mainnav .menu > li > a:hover{color:#d65050;}.overlay{background-color:#000;}.page-wrap{padding-top:83px;}.page-wrap{padding-bottom:100px;}@media only screen and (max-width:1025px){.mobile-slide{display:block;}.slide-item{background-image:none !important;}.slide-item.nitro-lazy{background-image:none !important;}.header-slider{}.slide-item{height:auto !important;}.slide-inner{min-height:initial;}}.go-top.show{border-radius:2px;bottom:10px;}.go-top.position-right{right:20px;}.go-top.position-left{left:20px;}.go-top{}.go-top:hover{}.go-top{}.go-top svg{}.go-top:hover{}.go-top:hover svg{}.go-top .sydney-svg-icon,.go-top .sydney-svg-icon svg{width:16px;height:16px;}.go-top{padding:15px;}@media (min-width:992px){.site-info{font-size:16px;}}@media (min-width:576px) and (max-width:991px){.site-info{font-size:16px;}}@media (max-width:575px){.site-info{font-size:16px;}}.site-info{border-top:0;}.footer-widgets-grid{gap:30px;}@media (min-width:992px){.footer-widgets-grid{padding-top:95px;padding-bottom:95px;}}@media (min-width:576px) and (max-width:991px){.footer-widgets-grid{padding-top:60px;padding-bottom:60px;}}@media (max-width:575px){.footer-widgets-grid{padding-top:60px;padding-bottom:60px;}}@media (min-width:992px){.sidebar-column .widget .widget-title{font-size:22px;}}@media (min-width:576px) and (max-width:991px){.sidebar-column .widget .widget-title{font-size:22px;}}@media (max-width:575px){.sidebar-column .widget .widget-title{font-size:22px;}}@media (min-width:992px){.footer-widgets{font-size:16px;}}@media (min-width:576px) and (max-width:991px){.footer-widgets{font-size:16px;}}@media (max-width:575px){.footer-widgets{font-size:16px;}}.footer-widgets{}.sidebar-column .widget .widget-title{}.sidebar-column .widget h1,.sidebar-column .widget h2,.sidebar-column .widget h3,.sidebar-column .widget h4,.sidebar-column .widget h5,.sidebar-column .widget h6{}.sidebar-column .widget{}#sidebar-footer .widget a{}#sidebar-footer .widget a:hover{}.site-footer{}.site-info,.site-info a{}.site-info .sydney-svg-icon svg{}.site-info{padding-top:20px;padding-bottom:20px;}@media (min-width:992px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{padding-top:12px;padding-bottom:12px;}}@media (min-width:576px) and (max-width:991px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{padding-top:12px;padding-bottom:12px;}}@media (max-width:575px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{padding-top:12px;padding-bottom:12px;}}@media (min-width:992px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{padding-left:35px;padding-right:35px;}}@media (min-width:576px) and (max-width:991px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{padding-left:35px;padding-right:35px;}}@media (max-width:575px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{padding-left:35px;padding-right:35px;}}button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{border-radius:0;}@media (min-width:992px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{font-size:14px;}}@media (min-width:576px) and (max-width:991px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{font-size:14px;}}@media (max-width:575px){button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{font-size:14px;}}button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{text-transform:uppercase;}button,.wp-element-button,div.wpforms-container-full .wpforms-form input[type=submit],div.wpforms-container-full .wpforms-form button[type=submit],div.wpforms-container-full .wpforms-form .wpforms-page-button,.roll-button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{}button:hover,.wp-element-button:hover,div.wpforms-container-full .wpforms-form input[type=submit]:hover,div.wpforms-container-full .wpforms-form button[type=submit]:hover,div.wpforms-container-full .wpforms-form .wpforms-page-button:hover,.roll-button:hover,a.button:hover,.wp-block-button__link:hover,input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover{}button,#sidebar-footer a.wp-block-button__link,.wp-element-button,div.wpforms-container-full .wpforms-form input[type=submit],div.wpforms-container-full .wpforms-form button[type=submit],div.wpforms-container-full .wpforms-form .wpforms-page-button,.checkout-button.button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{}button:hover,#sidebar-footer .wp-block-button__link:hover,.wp-element-button:hover,div.wpforms-container-full .wpforms-form input[type=submit]:hover,div.wpforms-container-full .wpforms-form button[type=submit]:hover,div.wpforms-container-full .wpforms-form .wpforms-page-button:hover,.roll-button:hover,a.button:hover,.wp-block-button__link:hover,input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover{}.is-style-outline .wp-block-button__link,div.wpforms-container-full .wpforms-form input[type=submit],div.wpforms-container-full .wpforms-form button[type=submit],div.wpforms-container-full .wpforms-form .wpforms-page-button,.roll-button,.wp-block-button__link.is-style-outline,button,a.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"]{}button:hover,div.wpforms-container-full .wpforms-form input[type=submit]:hover,div.wpforms-container-full .wpforms-form button[type=submit]:hover,div.wpforms-container-full .wpforms-form .wpforms-page-button:hover,.roll-button:hover,a.button:hover,.wp-block-button__link:hover,input[type="button"]:hover,input[type="reset"]:hover,input[type="submit"]:hover{}.posts-layout .list-image{width:30%;}.posts-layout .list-content{width:70%;}.content-area:not(.layout4):not(.layout6) .posts-layout .entry-thumb{margin:0 0 24px 0;}.layout4 .entry-thumb,.layout6 .entry-thumb{margin:0 24px 0 0;}.layout6 article:nth-of-type(even) .list-image .entry-thumb{margin:0 0 0 24px;}.posts-layout .entry-header{margin-bottom:24px;}.posts-layout .entry-meta.below-excerpt{margin:15px 0 0;}.posts-layout .entry-meta.above-title{margin:0 0 15px;}.single .entry-header .entry-title{}.single .entry-header .entry-meta,.single .entry-header .entry-meta a{}@media (min-width:992px){.single .entry-meta{font-size:12px;}}@media (min-width:576px) and (max-width:991px){.single .entry-meta{font-size:12px;}}@media (max-width:575px){.single .entry-meta{font-size:12px;}}@media (min-width:992px){.single .entry-header .entry-title{font-size:48px;}}@media (min-width:576px) and (max-width:991px){.single .entry-header .entry-title{font-size:32px;}}@media (max-width:575px){.single .entry-header .entry-title{font-size:32px;}}.posts-layout .entry-post{color:#233452;}.posts-layout .entry-title a{color:#00102e;}.posts-layout .author,.posts-layout .entry-meta a{color:#6d7685;}@media (min-width:992px){.posts-layout .entry-post{font-size:16px;}}@media (min-width:576px) and (max-width:991px){.posts-layout .entry-post{font-size:16px;}}@media (max-width:575px){.posts-layout .entry-post{font-size:16px;}}@media (min-width:992px){.posts-layout .entry-meta{font-size:12px;}}@media (min-width:576px) and (max-width:991px){.posts-layout .entry-meta{font-size:12px;}}@media (max-width:575px){.posts-layout .entry-meta{font-size:12px;}}@media (min-width:992px){.posts-layout .entry-title{font-size:32px;}}@media (min-width:576px) and (max-width:991px){.posts-layout .entry-title{font-size:32px;}}@media (max-width:575px){.posts-layout .entry-title{font-size:32px;}}.single .entry-header{margin-bottom:40px;}.single .entry-thumb{margin-bottom:40px;}.single .entry-meta-above{margin-bottom:24px;}.single .entry-meta-below{margin-top:24px;}@media (min-width:992px){.custom-logo-link img{max-width:180px;}}@media (min-width:576px) and (max-width:991px){.custom-logo-link img{max-width:100px;}}@media (max-width:575px){.custom-logo-link img{max-width:100px;}}.main-header,.bottom-header-row{border-bottom:0 solid rgba(255,255,255,.1);}.header_layout_3,.header_layout_4,.header_layout_5{border-bottom:1px solid rgba(255,255,255,.1);}.main-header:not(.sticky-active),.header-search-form{}.main-header.sticky-active{}.main-header .site-title a,.main-header .site-description,.main-header #mainnav .menu > li > a,#mainnav .nav-menu > li > a,.main-header .header-contact a{}.main-header .sydney-svg-icon svg,.main-header .dropdown-symbol .sydney-svg-icon svg{}.sticky-active .main-header .site-title a,.sticky-active .main-header .site-description,.sticky-active .main-header #mainnav .menu > li > a,.sticky-active .main-header .header-contact a,.sticky-active .main-header .logout-link,.sticky-active .main-header .html-item,.sticky-active .main-header .sydney-login-toggle{}.sticky-active .main-header .sydney-svg-icon svg,.sticky-active .main-header .dropdown-symbol .sydney-svg-icon svg{}.bottom-header-row{}.bottom-header-row,.bottom-header-row .header-contact a,.bottom-header-row #mainnav .menu > li > a{}.bottom-header-row #mainnav .menu > li > a:hover{color:#0ee8c0;}.bottom-header-row .header-item svg,.dropdown-symbol .sydney-svg-icon svg{}.main-header .site-header-inner,.main-header .top-header-row{padding-top:15px;padding-bottom:15px;}.bottom-header-inner{padding-top:15px;padding-bottom:15px;}.bottom-header-row #mainnav ul ul li,.main-header #mainnav ul ul li{}.bottom-header-row #mainnav ul ul li a,.bottom-header-row #mainnav ul ul li:hover a,.main-header #mainnav ul ul li:hover a,.main-header #mainnav ul ul li a{}.bottom-header-row #mainnav ul ul li svg,.main-header #mainnav ul ul li svg{}.header-item .sydney-svg-icon{width:px;height:px;}.header-item .sydney-svg-icon svg{max-height:-2px;}.header-search-form{}#mainnav .sub-menu li:hover>a,.main-header #mainnav ul ul li:hover>a{}.main-header-cart .count-number{}.main-header-cart .widget_shopping_cart .widgettitle:after,.main-header-cart .widget_shopping_cart .woocommerce-mini-cart__buttons:before{background-color:rgba(33,33,33,.9);}.sydney-offcanvas-menu .mainnav ul li,.mobile-header-item.offcanvas-items,.mobile-header-item.offcanvas-items .social-profile{text-align:left;}.sydney-offcanvas-menu #mainnav ul li{text-align:left;}.sydney-offcanvas-menu #mainnav ul ul a{}.sydney-offcanvas-menu #mainnav > div > ul > li > a{font-size:18px;}.sydney-offcanvas-menu #mainnav ul ul li a{font-size:16px;}.sydney-offcanvas-menu .mainnav a{padding:10px 0;}#masthead-mobile{}#masthead-mobile .site-description,#masthead-mobile a:not(.button){}#masthead-mobile svg{}.mobile-header{padding-top:15px;padding-bottom:15px;}.sydney-offcanvas-menu{}.offcanvas-header-custom-text,.sydney-offcanvas-menu,.sydney-offcanvas-menu #mainnav a:not(.button),.sydney-offcanvas-menu a:not(.button){color:#fff;}.sydney-offcanvas-menu svg,.sydney-offcanvas-menu .dropdown-symbol .sydney-svg-icon svg{fill:#fff;}@media (min-width:992px){.site-logo{max-height:100px;}}@media (min-width:576px) and (max-width:991px){.site-logo{max-height:100px;}}@media (max-width:575px){.site-logo{max-height:100px;}}.site-title a,.site-title a:visited,.main-header .site-title a,.main-header .site-title a:visited{}.site-description,.main-header .site-description{}@media (min-width:992px){.site-title{font-size:32px;}}@media (min-width:576px) and (max-width:991px){.site-title{font-size:24px;}}@media (max-width:575px){.site-title{font-size:20px;}}@media (min-width:992px){.site-description{font-size:16px;}}@media (min-width:576px) and (max-width:991px){.site-description{font-size:16px;}}@media (max-width:575px){.site-description{font-size:16px;}}h1,h2,h3,h4,h5,h6,.site-title{line-height:1.2;letter-spacing:px;}@media (min-width:992px){h1:not(.site-title){font-size:52px;}}@media (min-width:576px) and (max-width:991px){h1:not(.site-title){font-size:42px;}}@media (max-width:575px){h1:not(.site-title){font-size:32px;}}@media (min-width:992px){h2{font-size:42px;}}@media (min-width:576px) and (max-width:991px){h2{font-size:32px;}}@media (max-width:575px){h2{font-size:24px;}}@media (min-width:992px){h3{font-size:32px;}}@media (min-width:576px) and (max-width:991px){h3{font-size:24px;}}@media (max-width:575px){h3{font-size:20px;}}@media (min-width:992px){h4{font-size:24px;}}@media (min-width:576px) and (max-width:991px){h4{font-size:18px;}}@media (max-width:575px){h4{font-size:16px;}}@media (min-width:992px){h5{font-size:20px;}}@media (min-width:576px) and (max-width:991px){h5{font-size:16px;}}@media (max-width:575px){h5{font-size:16px;}}@media (min-width:992px){h6{font-size:18px;}}@media (min-width:576px) and (max-width:991px){h6{font-size:16px;}}@media (max-width:575px){h6{font-size:16px;}}p,.posts-layout .entry-post{}body,.posts-layout .entry-post{line-height:1.68;letter-spacing:px;}@media (min-width:992px){body{font-size:16px;}}@media (min-width:576px) and (max-width:991px){body{font-size:16px;}}@media (max-width:575px){body{font-size:16px;}}@media (min-width:992px){.woocommerce div.product .product-gallery-summary .entry-title{font-size:32px;}}@media (min-width:576px) and (max-width:991px){.woocommerce div.product .product-gallery-summary .entry-title{font-size:32px;}}@media (max-width:575px){.woocommerce div.product .product-gallery-summary .entry-title{font-size:32px;}}@media (min-width:992px){.woocommerce div.product .product-gallery-summary .price .amount{font-size:24px;}}@media (min-width:576px) and (max-width:991px){.woocommerce div.product .product-gallery-summary .price .amount{font-size:24px;}}@media (max-width:575px){.woocommerce div.product .product-gallery-summary .price .amount{font-size:24px;}}.woocommerce ul.products li.product .col-md-7 > *,.woocommerce ul.products li.product .col-md-8 > *,.woocommerce ul.products li.product > *{margin-bottom:12px;}.wc-block-grid__product-onsale,span.onsale{border-radius:0;top:20px !important;left:20px !important;}.wc-block-grid__product-onsale,.products span.onsale{left:auto !important;right:20px;}.wc-block-grid__product-onsale,span.onsale{}.wc-block-grid__product-onsale,span.onsale{}ul.wc-block-grid__products li.wc-block-grid__product .wc-block-grid__product-title,ul.wc-block-grid__products li.wc-block-grid__product .woocommerce-loop-product__title,ul.wc-block-grid__products li.product .wc-block-grid__product-title,ul.wc-block-grid__products li.product .woocommerce-loop-product__title,ul.products li.wc-block-grid__product .wc-block-grid__product-title,ul.products li.wc-block-grid__product .woocommerce-loop-product__title,ul.products li.product .wc-block-grid__product-title,ul.products li.product .woocommerce-loop-product__title,ul.products li.product .woocommerce-loop-category__title,.woocommerce-loop-product__title .botiga-wc-loop-product__title{}a.wc-forward:not(.checkout-button){}a.wc-forward:not(.checkout-button):hover{color:#0ee8c0;}.woocommerce-pagination li .page-numbers:hover{}.woocommerce-sorting-wrapper{border-color:rgba(33,33,33,.9);}ul.products li.product-category .woocommerce-loop-category__title{text-align:center;}ul.products li.product-category > a,ul.products li.product-category > a > img{border-radius:0;}.entry-content a:not(.button):not(.elementor-button-link):not(.wp-block-button__link){color:#f37808;}.entry-content a:not(.button):not(.elementor-button-link):not(.wp-block-button__link):hover{color:#0ee8c0;}h1{}h2{}h3{}h4{}h5{}h6{}div.wpforms-container-full .wpforms-form input[type=date],div.wpforms-container-full .wpforms-form input[type=datetime],div.wpforms-container-full .wpforms-form input[type=datetime-local],div.wpforms-container-full .wpforms-form input[type=email],div.wpforms-container-full .wpforms-form input[type=month],div.wpforms-container-full .wpforms-form input[type=number],div.wpforms-container-full .wpforms-form input[type=password],div.wpforms-container-full .wpforms-form input[type=range],div.wpforms-container-full .wpforms-form input[type=search],div.wpforms-container-full .wpforms-form input[type=tel],div.wpforms-container-full .wpforms-form input[type=text],div.wpforms-container-full .wpforms-form input[type=time],div.wpforms-container-full .wpforms-form input[type=url],div.wpforms-container-full .wpforms-form input[type=week],div.wpforms-container-full .wpforms-form select,div.wpforms-container-full .wpforms-form textarea,input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="number"],input[type="tel"],input[type="range"],input[type="date"],input[type="month"],input[type="week"],input[type="time"],input[type="datetime"],input[type="datetime-local"],input[type="color"],textarea,select,.woocommerce .select2-container .select2-selection--single,.woocommerce-page .select2-container .select2-selection--single,input[type="text"]:focus,input[type="email"]:focus,input[type="url"]:focus,input[type="password"]:focus,input[type="search"]:focus,input[type="number"]:focus,input[type="tel"]:focus,input[type="range"]:focus,input[type="date"]:focus,input[type="month"]:focus,input[type="week"]:focus,input[type="time"]:focus,input[type="datetime"]:focus,input[type="datetime-local"]:focus,input[type="color"]:focus,textarea:focus,select:focus,.woocommerce .select2-container .select2-selection--single:focus,.woocommerce-page .select2-container .select2-selection--single:focus,.select2-container--default .select2-selection--single .select2-selection__rendered,.wp-block-search .wp-block-search__input,.wp-block-search .wp-block-search__input:focus{}div.wpforms-container-full .wpforms-form input[type=date],div.wpforms-container-full .wpforms-form input[type=datetime],div.wpforms-container-full .wpforms-form input[type=datetime-local],div.wpforms-container-full .wpforms-form input[type=email],div.wpforms-container-full .wpforms-form input[type=month],div.wpforms-container-full .wpforms-form input[type=number],div.wpforms-container-full .wpforms-form input[type=password],div.wpforms-container-full .wpforms-form input[type=range],div.wpforms-container-full .wpforms-form input[type=search],div.wpforms-container-full .wpforms-form input[type=tel],div.wpforms-container-full .wpforms-form input[type=text],div.wpforms-container-full .wpforms-form input[type=time],div.wpforms-container-full .wpforms-form input[type=url],div.wpforms-container-full .wpforms-form input[type=week],div.wpforms-container-full .wpforms-form select,div.wpforms-container-full .wpforms-form textarea,input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="number"],input[type="tel"],input[type="range"],input[type="date"],input[type="month"],input[type="week"],input[type="time"],input[type="datetime"],input[type="datetime-local"],input[type="color"],textarea,select,.woocommerce .select2-container .select2-selection--single,.woocommerce-page .select2-container .select2-selection--single,.woocommerce-cart .woocommerce-cart-form .actions .coupon input[type="text"]{}div.wpforms-container-full .wpforms-form input[type=date],div.wpforms-container-full .wpforms-form input[type=datetime],div.wpforms-container-full .wpforms-form input[type=datetime-local],div.wpforms-container-full .wpforms-form input[type=email],div.wpforms-container-full .wpforms-form input[type=month],div.wpforms-container-full .wpforms-form input[type=number],div.wpforms-container-full .wpforms-form input[type=password],div.wpforms-container-full .wpforms-form input[type=range],div.wpforms-container-full .wpforms-form input[type=search],div.wpforms-container-full .wpforms-form input[type=tel],div.wpforms-container-full .wpforms-form input[type=text],div.wpforms-container-full .wpforms-form input[type=time],div.wpforms-container-full .wpforms-form input[type=url],div.wpforms-container-full .wpforms-form input[type=week],div.wpforms-container-full .wpforms-form select,div.wpforms-container-full .wpforms-form textarea,input[type="text"],input[type="email"],input[type="url"],input[type="password"],input[type="search"],input[type="number"],input[type="tel"],input[type="range"],input[type="date"],input[type="month"],input[type="week"],input[type="time"],input[type="datetime"],input[type="datetime-local"],input[type="color"],textarea,select,.woocommerce .select2-container .select2-selection--single,.woocommerce-page .select2-container .select2-selection--single,.woocommerce-account fieldset,.woocommerce-account .woocommerce-form-login,.woocommerce-account .woocommerce-form-register,.woocommerce-cart .woocommerce-cart-form .actions .coupon input[type="text"],.wp-block-search .wp-block-search__input{}input::placeholder{opacity:1;}input:-ms-input-placeholder{}input::-ms-input-placeholder{}img{border-radius:0;}@media (min-width:992px){.wp-caption-text,figcaption{font-size:16px;}}@media (min-width:576px) and (max-width:991px){.wp-caption-text,figcaption{font-size:16px;}}@media (max-width:575px){.wp-caption-text,figcaption{font-size:16px;}}.wp-caption-text,figcaption{}.a-stats{--akismet-color-mid-green:#357b49;--akismet-color-white:#fff;--akismet-color-light-grey:#f6f7f7;max-width:350px;width:auto;}.a-stats *{all:unset;box-sizing:border-box;}.a-stats strong{font-weight:600;}.a-stats a.a-stats__link,.a-stats a.a-stats__link:visited,.a-stats a.a-stats__link:active{background:var(--akismet-color-mid-green);border:none;box-shadow:none;border-radius:8px;color:var(--akismet-color-white);cursor:pointer;display:block;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI","Roboto","Oxygen-Sans","Ubuntu","Cantarell","Helvetica Neue",sans-serif;font-weight:500;padding:12px;text-align:center;text-decoration:none;transition:all .2s ease;}.widget .a-stats a.a-stats__link:focus{background:var(--akismet-color-mid-green);color:var(--akismet-color-white);text-decoration:none;}.a-stats a.a-stats__link:hover{filter:brightness(110%);box-shadow:0 4px 12px rgba(0,0,0,.06),0 0 2px rgba(0,0,0,.16);}.a-stats .count{color:var(--akismet-color-white);display:block;font-size:1.5em;line-height:1.4;padding:0 13px;white-space:nowrap;}.rll-youtube-player{position:relative;padding-bottom:56.23%;height:0;overflow:hidden;max-width:100%;}.rll-youtube-player:focus-within{outline:2px solid currentColor;outline-offset:5px;}.rll-youtube-player iframe{position:absolute;top:0;left:0;width:100%;height:100%;z-index:100;background:0 0;}.rll-youtube-player img{bottom:0;display:block;left:0;margin:auto;max-width:100%;width:100%;position:absolute;right:0;top:0;border:none;height:auto;-webkit-transition:.4s all;-moz-transition:.4s all;transition:.4s all;}.rll-youtube-player img:hover{-webkit-filter:brightness(75%);}.rll-youtube-player .play{height:100%;width:100%;left:0;top:0;position:absolute;background:url("https://cdn-geibp.nitrocdn.com/mDTkmLPERRGbFsAKUdFNZXafySpkqyFv/assets/images/optimized/rev-151275f/books-that-can-change-your-life.net/wp-content/plugins/wp-rocket/assets/img/youtube.png") no-repeat center;background-color:transparent !important;cursor:pointer;border:none;}.rll-youtube-player .play.nitro-lazy{background-image:none !important;}.sydney-svg-icon{display:inline-block;width:16px;height:16px;vertical-align:middle;line-height:1;}.team-item .team-social li .sydney-svg-icon{width:14px;}.roll-team:not(.style1) .team-item .team-social li .sydney-svg-icon{fill:#fff;}.team-item .team-social li:hover .sydney-svg-icon{fill:#000;}.team_hover_edits .team-social li a .sydney-svg-icon{fill:#000;}.team_hover_edits .team-social li:hover a .sydney-svg-icon{fill:#fff;}.single-sydney-projects .entry-thumb{text-align:left;}img#wpstats{display:none;}.header-image{background-image:url("https://cdn-geibp.nitrocdn.com/mDTkmLPERRGbFsAKUdFNZXafySpkqyFv/assets/images/optimized/rev-151275f/books-that-can-change-your-life.net/wp-content/themes/sydney/images/header.jpg");display:block;}@media only screen and (max-width: 1024px){.header-inner{display:block;}.header-image{background-image:none;height:auto !important;}.header-image.nitro-lazy{background-image:none !important;}}.header-image.nitro-lazy{background-image:none !important;}.site-header .col-md-4 > a{display:none;}.custom-background{background-color:#f5f5f5;border-bottom:1px solid black;padding:15px;}