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February 3, 2022December 6, 2023Change Your Life With Personal Development

The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer’s Brain

the neuro-consumer

Book summary of “The Neuro-Consumer”: Marketing and communication continue to assume that consumers are rational both in their purchase decisions and in their […]

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January 14, 2021December 4, 2023Become a Sales and Marketing Guru

Purple Cow: transform your business by being remarkable

Purple Cow: transform your business by being remarkable

Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable […]

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