Communicate Effectively and Negotiate to Win

Influence the Psychology of Persuasion

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Summary of “Influence the Psychology of Persuasion”: As humans, we often react automatically to certain events, because it takes too much time and effort to think about every action we perform; although most of the time these automatic behaviors have their advantages, sometimes they are abused by knowledgeable people who use them to manipulate others; […]

Communicate Effectively and Negotiate to Win

The Science of Influence: How to Get Anyone to Say Yes in 8 minutes or Less

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Summary of “The Science of Influence: How to Get Anyone to Say Yes in 8 minutes or Less” : Kevin Hogan, influence expert, has tested, studied and developed innovative principles that govern the science of influence; he encourages us to discover how to apply these models of persuasion in order to develop our ability to […]