General

Gorgias

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Summary of “Gorgias”:  Gorgias is a work dedicated to the art of speaking well, constructed in the form of a discussion. Plato presents rhetoric as a technique for persuasion and a source of power. It can unfortunately be used poorly, in the manner of the sophists. They use it for their personal interest and without […]

Psychology & Communication

The Science of Influence: How to Get Anyone to Say Yes in 8 minutes or Less

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Summary of “The Science of Influence: How to Get Anyone to Say Yes in 8 minutes or Less” : Kevin Hogan, influence expert, has tested, studied and developed innovative principles that govern the science of influence; he encourages us to discover how to apply these models of persuasion in order to develop our ability to […]