Summary of “Blue Ocean Strategy”: To grow and develop a strong positive image, a company has an interest in turning its back on its competitors and conventional wisdom in order to devote its resources to creating a blue ocean of competition and bringing value to customers, using the book’s tools. By W. Chan Kim and […]
Summary of “The List”: We all have dreams, and some of them constantly put off until tomorrow while we hardly dare to express others because they seem so outlandish. What if all it took to make those goals come true was a pencil and a piece of paper? By Yuval Abramovitz, 2014, 432 pages. Note: […]
Summary of “Indispensable” : Among all the businesses that you know, there is bound to be a small number of them that are indispensable to you. What is it that makes these businesses stand out from the others? Joe Calloway breaks down the major principles in order to allow your business to become indispensable for […]
Summary of “Three feet from gold”: Only spirit and attitude differentiate a winner from a loser and thanks to Greg’s story (a future ex-loser) and using interviews with great leaders of our generation, we gradually get to understand how to adopt these two ingredients in order to achieve success. By Sharon Lechter and Greg Reid, […]
Summary of “Getting Everything You can Out of All You’ve Got”: There are three ways to develop a business: 1) increase the number of customers, 2) increase the average amount the customer spends and 3) increase the number of times the customer comes back and buys again. Getting Everything You can Out of All You’ve […]
Summary of “The Intelligent Investor”: Lots of people dream of making a fortune on the stock market, but few of them truly succeed in this difficult task. Benjamin Graham, the father of value investing and mentor to Warren Buffett, offers a practical guide to long term success using the value investment philosophy which he helped […]
Summary of “Think and get rich”: This book explains why some people amass great fortunes while others fail to make ends meet. Since its launch in 1937, it’s always been the reference book for people who want to get rich. by Napoleon Hill, 1937, 250 pages Note: this article is written by our guest writer […]
Summary of “The Richest Man in Babylon”: Ten tales, in the form of inspiring parables for the modern man, set in the ancient civilisation of Babylon, the historical cradle of finance. They reveal to us the success secrets of the men of ancient times, including simple ways to gain wealth, become debt-free, to follow the […]
Summary of “The Creative Habit” : Creativity is learned, nourished and maintained; for inspiration to flow through us and spring forth from the mind, you must prepare, have rituals that invoke it, to know our creative DNA – what we are made for, use our memory and connect disparate things with each other, organize work […]
Note: Because Made to Stick is a very comprehensive book, I’m publishing my book summary in two parts to give you all the salient points. This is Part Two. Part One is here. Book chronicle and summary of Made to Stick, Part II Chapter 5: Made to Stick Principle 5 – Emotion “If I look […]