Sales

80/20 Sales and Marketing

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Summary of “80/20 Sales and Marketing: The definitive guide to working less and doing more”: Guided by renowned marketing consultant and best-selling American author Perry Marshall, sales and marketing professionals understand and apply the 80/20 law, a universal, fractal and exponential law, to work less, accomplish more and at least double their sales. By Perry […]

Business

Blue Ocean Strategy

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Summary of “Blue Ocean Strategy”: To grow and develop a strong positive image, a company has an interest in turning its back on its competitors and conventional wisdom in order to devote its resources to creating a blue ocean of competition and bringing value to customers, using the book’s tools. By W. Chan Kim and […]

Business

Elon Musk – Tesla, PayPal, SpaceX: the entrepreneur who will change the world

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Summary of “Elon Musk – Tesla, Paypal, SpaceX: the entrepreneur who will change the world”: this biography leads us into the extraordinary life of Elon Musk, the visionary entrepreneur who has a personality that fascinates many and who has transformed the payments, energy, aerospace and automotive sectors and who dreams that Man will colonize the […]

Entrepreneur

The Lean Startup

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  Summary and book review of “The Lean Startup – How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses“: In this book, Eric Ries develops all the concepts of The Lean Startup methodology in order to radically increase customers and the chances of success for all those who wish to start their own […]

Business

Before You Quit Your Job – 10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar Business

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Before You Quit Your Job summary: Robert T. Kiyosaki gives us the fundamentals that create successful and prosperous entrepreneurs and through a simple and easy-to-read style, he explains how he has built several multi-million dollar international businesses and describes his successes and his many failures in the book. By Robert T.Kiyosaki with Sharon L.Letcher, published […]

Quick Start

The Millionaire Fastlane

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Summary of “The Millionaire Fastlane”: Contrary to the popular belief conveyed by various “money gurus” who advocate gradual wealth over 40 years, there is a fast lane to wealth, a motorway that explains exactly how MJ DeMarco, an entrepreneur who started with nothing, became a multimillionaire and is a thirty-year-old retiree. By: MJ DeMarco, Viperion Publishing, 2011, […]