My Life in Advertising

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One-sentence summary from the book, My Life in Advertising : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]

Personal Development

Awaken the giant within

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One-sentence summary of “Awaken the giant within”: To be successful, you have to succeed in mastering your emotions, body, relationships, belief and finance, in other words your whole life, which is what Anthony Robbins puts forward: capture your dreams. By Anthony Robbins, 1991, 566 pages. Note : This guest chronicle is by Quentin Cottereau from […]