One-sentence summary from the book, My Life in Advertising : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]
One-sentence summary of the book “Making It All Work”: After having created a real revolution with his “GTD” organization method, David Allen follows up with the Control axis, that of Perspective, to create a real “life map”, which allows us to be more efficient and only efficient. Note: this summary of “Making It All Work” […]
One-sentence summary of “Awaken the giant within”: To be successful, you have to succeed in mastering your emotions, body, relationships, belief and finance, in other words your whole life, which is what Anthony Robbins puts forward: capture your dreams. By Anthony Robbins, 1991, 566 pages. Note : This guest chronicle is by Quentin Cottereau from […]