List of Books

Seth Godin, the master of marketing | Three book summaries and reviews

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Seth Godin is an American entrepreneur, world-renowned speaker, author and blogger, famous for inventing the concept of permission marketing and a specialist in marketing storytelling. Seth Godin’s books deal with marketing but also with personal development. If you don’t know this entrepreneur with innovative ideas yet, I invite you to read this article! You will […]

Personal Development

The leader in you: How to win friends, influence people and succeed in a changing world

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Summary and book review of “The leader in you”: In this book, Dale Carnegie presents 16 fundamental and easy to apply principles to identify and develop people’s qualities as a leader. Personal and professional success guaranteed! By Dale Carnegie, 1995, 205 pages, improved version by Stuart R. Levine and Michael A. Crom Book review and […]