My Life in Advertising

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One-sentence summary from the book, My Life in Advertising : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]

Personal Development

Crucial Conversations

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One-sentence summary of “Crucial Conversations”: There are events in our life that have more influence than others, and often these decisive events are crucial conversations that we have with very important people in our life, be they personal or professional; This book teaches us how to manage and use these conversations to their full potential […]