Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable company thanks to the Purple Cow marketing concept. It consists of making your product exceptional and irreplaceable. By Seth Godin, 2011, 177 pages. Note: The structure of the book is quite original. The […]
Summary of “How to sell your way through life” by Napoleon Hill: After studying the paths taken by the greatest world leaders, Napoleon Hill reveals everything there is to know about the art of selling and selling yourself. He reveals the best strategies for success in matters of persuasion, promotion, negotiation and influence. He also […]
You will discover how to REALLY make money on the Internet with the above video. Complementary articles that will guide you in your quest to earn money online are the following: Side Hustle – From Idea to Income in 27 Days by Chris Guillebeau: Turn your passions into income streams without the need to leave […]
Summary of Josh Kaufman’s “The Personal MBA”: Everyone can gain the knowledge and value of an MBA without spending the time and money needed to enter business school; this is the paradigm that Josh Kaufman conveys in his book, “The personal MBA”, of which the review you’ll discover here. By Josh Kaufman, 2013, 477 pages. […]
Summary and book review of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]
Summary and book review of “Change Your Life In Seven Days”: How would you feel if you woke up one morning to find your life had become exactly how you want it to be? Paul McKenna explain all about his life change in this book. By Paul McKenna, 2004, 208 pages. Note: Sylvie from the […]
Summary of “Getting Everything You can Out of All You’ve Got”: There are three ways to develop a business: 1) increase the number of customers, 2) increase the average amount the customer spends and 3) increase the number of times the customer comes back and buys again. Getting Everything You can Out of All You’ve […]
Summary of “Crucial Conversations”: There are events in our life that have more influence than others, and often these decisive events are crucial conversations that we have with very important people in our life, be they personal or professional; This book teaches us how to manage and use these conversations to their full potential in […]
Summary of “The Richest Man in Babylon”: Ten tales, in the form of inspiring parables for the modern man, set in the ancient civilisation of Babylon, the historical cradle of finance. They reveal to us the success secrets of the men of ancient times, including simple ways to gain wealth, become debt-free, to follow the […]
Summary of “A Sense of Urgency”: Kotter, a specialist in corporate change management, gives us all the tools we need to develop a “sense of urgency”, which is the key point to creating a company that can adapt to its time and turn a crisis into an opportunity. Note: this article was written by […]