Summary of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising is full of […]
Summary of “Change Your Life In Seven Days”: How would you feel if you woke up one morning to find your life had become exactly how you want it to be? Paul McKenna explain all about his life change in this book. By Paul McKenna, 2004, 208 pages. Note: Sylvie from the Jobs Avec Vue blog […]
Summary of “Getting Everything You can Out of All You’ve Got”: There are three ways to develop a business: 1) increase the number of customers, 2) increase the average amount the customer spends and 3) increase the number of times the customer comes back and buys again. Getting Everything You can Out of All You’ve […]
Summary of “Crucial Conversations”: There are events in our life that have more influence than others, and often these decisive events are crucial conversations that we have with very important people in our life, be they personal or professional; This book teaches us how to manage and use these conversations to their full potential in […]
Summary of “The Richest Man in Babylon”: Ten tales, in the form of inspiring parables for the modern man, set in the ancient civilisation of Babylon, the historical cradle of finance. They reveal to us the success secrets of the men of ancient times, including simple ways to gain wealth, become debt-free, to follow the […]
Summary of “A Sense of Urgency”: Kotter, a specialist in corporate change management, gives us all the tools we need to develop a “sense of urgency”, which is the key point to creating a company that can adapt to its time and turn a crisis into an opportunity. Note: this article was written by […]
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