Become a Sales and Marketing Guru

Purple Cow: transform your business by being remarkable

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Summary of “Purple Cow” by Seth Godin: Marketing expert Seth Godin offers suggestions on how to transform your business into a remarkable company thanks to the Purple Cow marketing concept. It consists of making your product exceptional and irreplaceable.  By Seth Godin, 2011, 177 pages. Note: The structure of the book is quite original. The […]

Manage and Lead Your Team to Success

Crucial Conversations | Tools for talking when stakes are high

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Summary of “Crucial Conversations”: There are events in our life that have more influence than others, and often these decisive events are crucial conversations that we have with very important people in our life, be they personal or professional; This book teaches us how to manage and use these conversations to their full potential in […]

Business and Entrepreneurship

The Richest Man in Babylon | The most powerful financial parables ever written

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Summary of “The Richest Man in Babylon”: Ten tales, in the form of inspiring parables for the modern man, set in the ancient civilisation of Babylon, the historical cradle of finance. They reveal to us the success secrets of the men of ancient times, including simple ways to gain wealth, become debt-free, to follow the […]