Alex Hormozi Book Recommendations

The Alex Hormozi Book Recommendations explore a curated list of works by a prolific entrepreneur and YouTuber known for his business acumen. Aspiring entrepreneurs will greatly benefit from the knowledge shared through Hormozi’s favorite reads.

Who is Alex Hormozi?

Alex Hormozi is a serial entrepreneur and investor. He shares practical advice through a formidable quantity of content on various social media platforms.

He’s the founder of, a company that specializes in acquiring and scaling small and medium-sized businesses. He’s also the co-founder of, an online learning platform designed to help individuals and businesses build and manage online communities.

What is Alex Hormozi’s background?

Alex Hormozi began his business journey in the fitness industry, where he transformed his struggling gym into a successful enterprise, eventually owning multiple gyms. His early experiences laid the foundation for his expertise in creating irresistible offers and scaling businesses, leading to his entrepreneurial success.

What is Alex Hormozi’s communication style?

Alex Hormozi is direct and bold, without being aggressive. He uses straightforward language to convey practical advice to his audience. His tone is confident and authoritative, often drawing from his own experiences.

He approaches nearly all subjects through a business lens, frequently reiterating mantras of complete dedication, focus, sacrifice, and accepting failure as part of the journey to success.

What’s the history of Alex Hormozi’s Youtube channel?

Alex Hormozi’s YouTube channel quickly gained popularity for its practical business advice and insights. He started uploading videos regularly in 2021 and has maintained multiple weekly uploads since. His direct style and valuable content resonate with viewers, focusing on key business strategies.

How did we compile the Alex Hormozi Recommended Books list?

In a June 2023 Twitter (now called X), Hormozi made a post where he shared his favorite books. In the post, he also mentions that he purchases about 50 books a year, which he skims through. The list presented here are the ones he studies and rereads regularly.

Alex Hormozi’s list of favorite books will appeal to entrepreneurs or aspiring businessmen and women. Although his preferred reading collection mainly focuses on entrepreneurship, he does suggest reading other topics that will support your journey in your entrepreneurial journey.

1. Influence: The Psychology of Persuasion by Robert B. Cialdini

The book

“Influence: The Psychology of Persuasion” by Robert B. Cialdini is a groundbreaking exploration of the principles behind why people say “yes.” Cialdini reveals six universal principles of influence that can be used to persuade others effectively. Through engaging anecdotes, such as how a jewelry store owner doubled sales by simply doubling prices, Cialdini illustrates the power of these principles in everyday life. This book is essential for anyone looking to understand and leverage the art of persuasion.

What are the main benefits you will gain from reading this book?

  1. Learn six key principles of persuasion that can be applied in various aspects of life.
  2. Discover real-life examples and anecdotes that make complex psychological concepts easy to understand.
  3. Gain practical strategies to improve your influence and negotiation skills.

About Robert B. Cialdini

Robert B. Cialdini is a renowned psychologist and author. He specializes in social psychology and the science of influence. Cialdini’s research has made him a leading expert in persuasion. His work is widely respected and used in various fields, including marketing and business. He authored the best-selling book “Influence: The Psychology of Persuasion,” which has been translated into multiple languages.

2. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

The book

Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert B. Cialdini explores the art of preparing people to be receptive to a message before they encounter it. Cialdini introduces the concept of “pre-suasion,” which involves setting the stage for persuasion by creating the right context. One engaging anecdote details how a savvy marketer increased response rates by asking a simple question that aligned with the audience’s values. This book provides valuable insights into how to prime others for persuasion.

What are the main benefits you will gain from reading this book?

  1. Learn the concept of “pre-suasion” and how to use it effectively in various scenarios.
  2. Discover practical techniques to set the stage for successful persuasion.
  3. Understand the psychological principles behind why certain approaches work better than others.

About the author

Robert B. Cialdini is the same author as “Influence”, presented in the section immediately above this one.

3. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

The book

“Yes!: 50 Scientifically Proven Ways to Be Persuasive” by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini offers practical insights into the science of persuasion. The book compiles fifty research-based techniques to help readers influence others effectively. Through engaging anecdotes, such as how a simple change in phrasing increased compliance rates, the authors illustrate the power of subtle adjustments in communication. This book is an invaluable resource for anyone looking to enhance their persuasive abilities.

What are the main benefits you will gain from reading this book?

  1. Learn 50 evidence-based techniques to improve your persuasive skills.
  2. Discover how minor changes in wording and presentation can significantly impact outcomes.
  3. Gain practical advice that can be applied in various personal and professional settings.

About the authors

Noah J. Goldstein is a professor and author specializing in management and organizations. Steve J. Martin is a behavioral scientist and author known for his work on influence and persuasion. Robert B. Cialdini is a renowned psychologist and author, widely recognized for his expertise in the science of influence and persuasion. They collectively bring a wealth of knowledge and research to this insightful book.

4. Expert Secrets by Russell Brunson

The book

“Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers” by Russell Brunson is a comprehensive guide to building an online following and converting visitors into loyal customers. Brunson shares actionable strategies and insights from his own experience in digital marketing. One engaging anecdote involves how he used a simple webinar to generate significant revenue, demonstrating the power of his methods. This book is essential for anyone looking to grow their online business and create lasting customer relationships.

What are the main benefits you will gain from reading this book?

  1. Learn effective techniques to convert online visitors into loyal customers.
  2. Discover practical strategies for creating compelling content and webinars.
  3. Gain insights into building a strong personal brand and online presence.

About Russell Brunson

Russell Brunson is a renowned digital marketer and entrepreneur. He co-founded ClickFunnels, a leading software company for online sales funnels. Brunson is an expert in online marketing strategies. His books and seminars have helped thousands of entrepreneurs grow their businesses. He shares practical insights from his successful career in digital marketing.

5. One to Many: The Secrets to Webinar Success by Jason Fladlien


The book

“One to Many: The Secrets to Webinar Success” by Jason Fladlien is a must-read for anyone looking to master the art of webinars. Fladlien shares his proven strategies for creating engaging and profitable webinars. He illustrates his techniques with anecdotes, like how he once generated over $10 million in sales from a single webinar. This book provides step-by-step guidance on how to effectively convert webinar attendees into paying customers.

What are the main benefits you will gain from reading this book?

  1. Learn how to create compelling and high-converting webinars.
  2. Discover techniques to engage your audience and keep their attention.
  3. Gain insights into maximizing sales and revenue through webinars.

About Jason Fladlien

Jason Fladlien is a renowned marketer and entrepreneur known for his expertise in webinars. He co-founded Rapid Crush, Inc., a leading digital marketing company. Fladlien has helped numerous businesses achieve significant revenue through his webinar strategies. His practical and actionable advice has made him a sought-after speaker and consultant in the industry.

6. Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

The book

Ready, Fire, Aim: Zero to $100 Million in No Time Flat is a must-read for aspiring entrepreneurs. Michael Masterson shares his secrets to rapid business growth, drawing from his personal experiences. He explains how his unconventional strategy led to incredible success.

What are the main benefits you will gain from reading this book?

  1. Learn the four stages of entrepreneurial growth and how to navigate them.
  2. Discover practical techniques for scaling your business rapidly and efficiently.
  3. Gain insights into overcoming common obstacles that hinder business growth.

About Michael Masterson

Michael Masterson is a successful entrepreneur, author, and business consultant. He has founded and grown multiple multimillion-dollar companies. Masterson shares his extensive experience through his books and seminars. He writes with a focus on actionable strategies and real-world examples.

➡️ Take a look at our in depth review and summary of Ready, Fire, Aim.

7. How to Win Friends & Influence People by Dale Carnegie

The book

How to Win Friends & Influence People is a timeless classic on human relations. Dale Carnegie shares powerful techniques to improve social skills. One reader used these tips to land a dream job. This book is a must-read for anyone seeking better personal and professional relationships.

What are the main benefits you will gain from reading this book?

  1. Enhance social skills: Learn proven methods to connect with others effortlessly.
  2. Influence effectively: Discover techniques to persuade and inspire people.
  3. Build lasting relationships: Gain insights into creating meaningful connections.

About Dale Carnegie

Dale Carnegie was a renowned writer and lecturer. He specialized in self-improvement and interpersonal skills. Carnegie’s teachings remain influential today. He wrote in a clear, engaging style. His legacy continues to inspire readers worldwide.

8. The Bezos Letters by Steve Anderson and Karen Anderson

the Bezos letters

The book

The Bezos Letters is a collection of letters that the famous co-founder of Amazon sent to his shareholders. It offers a glimpse into the secrets behind Amazon’s meteoric rise. This book is a blueprint for anyone looking to launch or scale a business. Alongside Hormozi, this book is often quoted by other business leaders for its insights into the mechanics of operating a massive corporation.

What are the main benefits you will gain from reading this book?

  1. Understand Amazon’s growth: Learn the principles that drove Amazon’s success.
  2. Apply actionable strategies: Discover practical lessons for scaling your own business.
  3. Gain leadership insights: Get inside the mind of one of the world’s greatest entrepreneurs.

About the authors

Steve Anderson is an expert in risk management. He analyzes business growth strategies. Karen Anderson is a business consultant. She focuses on practical applications. Together, they provide unique insights. Their combined expertise makes this book invaluable.

➡️ You can read our review of The Bezos Letters here.

9. Wooden on Leadership by John Wooden and Steve Jamison

The book

“Wooden on Leadership” shares insights from legendary coach John Wooden. principles of success. His anecdote about team spirit reveals his unique approach. This book is a treasure trove of leadership wisdom, perfect for anyone aspiring to inspire and lead effectively.

What are the main benefits you will gain from reading this book?

  1. Learn Wooden’s Pyramid of Success and its practical applications.
  2. Discover strategies for building a cohesive, motivated team.
  3. Gain timeless leadership insights that apply beyond sports.

About the authors

John Wooden was a celebrated American college basketball coach who revolutionized the sport. He held coaching positions at Indiana State University and the University of California in Los Angeles (UCLA), where he developed his exceptional skills as a leader. He inspired countless players and leaders with his Pyramid of Success and commitment to excellence and integrity.

Steve Jamison, a bestselling author, speaker and leadership expert, who collaborates with renowned figures. He captures and shares timeless principles of success.

10. $100M Offers by Alex Hormozi

The book

“$100M Offers” by Alex Hormozi reveals secrets to creating irresistible offers that customers can’t refuse. Learn how he turned a failing gym into a multi-million dollar business. Hormozi’s practical strategies are perfect for entrepreneurs looking to scale and succeed.

What are the main benefits you will gain from reading this book?

  1. Discover how to craft unbeatable offers that attract high-paying customers.
  2. Learn proven strategies to scale your business rapidly.
  3. Gain insights from Hormozi’s real-life entrepreneurial experiences.

Self promotion

Alex Hormozi includes his own book in his list explaining “because I read and studied it more than any other book”

11. The Sales Acceleration Formula by Mark Roberge

The book

“The Sales Acceleration Formula” outlines a data-driven approach to sales success. The book essentially presents the steps Roberge took to scale HubSpot’s sales team from startup to IPO. Anecdotes from his journey provide practical insights.

What are the main benefits you will gain from reading this book?

  1. Discover a proven, scalable sales hiring formula.
  2. Learn data-driven sales strategies for consistent growth.
  3. Gain insights from Roberge’s real-world experience at HubSpot.

About Mark Roberge

Mark Roberge is the former HubSpot CRO. He revolutionized sales with a data-driven approach. Roberge now teaches at Harvard Business School.

12. Predictable Revenue by Aaron Ross and Marylou Tyler

The book

“Predictable Revenue” reveals the secrets to building a scalable, repeatable sales system. The book presents how Aaron Ross transformed Salesforce’s revenue. Anecdotes from their experiences offer practical strategies. This book is essential for anyone aiming to boost their sales predictably.

What are the main benefits you will gain from reading this book?

  1. Discover a proven outbound sales process.
  2. Learn to generate consistent, high-quality leads.
  3. Gain insights on building a scalable sales team.

About the authors

Aaron Ross, ex-Salesforce executive, pioneered outbound sales. He co-authored the book with Marylou Tyler, a sales expert.

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