General

Writing a bestseller

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Writing a bestseller : What I learned while training with James Patterson, Dan Brown, and Malcom Gladwell 18 months… I took 18 months to finalize my manuscript. What began as a practical guide of about 200 pages has, over time, turned into a non-fiction thriller, practically a 520-page coming-of-age novel. You can’t imagine the strength […]

Business

All Marketers Are Liars

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Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and we consumers constantly lie to ourselves – even telling ourselves many stories about the things we buy; so, to get your target market to discover and buy your product, you must tell them […]

Productivity & Effectiveness

3-D Negotiation – Powerful Tools to Change the Game in Your Most Important Deals

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Summary of “3-D Trading – Powerful Tools to Change the Game in Your Most Important Deals”: Many negotiators focus only on one aspect of trading: tactics, as do many books and courses on the subject; this book goes further by adding two additional dimensions: the deal design — the art and science of reaching agreements […]