Boost Your Productivity & Efficiency

The 22 Immutable Laws of Marketing | Violate Them at Your Own Risk

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Summary of “The 22 Immutable Laws of Marketing”: In marketing, as elsewhere, there are fundamental laws that make the success or failure of companies, even the largest ones; the authors, who are marketing experts and one of whom is the inventor of the positioning concept, unveil these laws one by one while giving us many […]

Hack Your Brain and Change Your Behavior

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

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Summary of “Brain Rules”: A straightforward and pragmatic neuroscientist leads us on the conquest of recent discoveries about human brain function in order to live a better life and to have a better understanding of ourselves. Brain Rules was published in 2008and is part of the Personal MBA. Note: this review is a guest review […]

Communicate Effectively and Negotiate to Win

The Science of Influence: How to Get Anyone to Say Yes in 8 minutes or Less

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Summary of “The Science of Influence: How to Get Anyone to Say Yes in 8 minutes or Less” : Kevin Hogan, influence expert, has tested, studied and developed innovative principles that govern the science of influence; he encourages us to discover how to apply these models of persuasion in order to develop our ability to […]

Communicate Effectively and Negotiate to Win

Getting More: How You Can Negotiate to Succeed in Work and Life

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Summary of “Getting more”: Negotiate in different ways: concentrate on the opposite, anticipate, practice and achieve more, it will change your life! Getting More by Stuart Diamond, 2012, 416 pages The original title is “Getting More: How You Can Negotiate to Succeed in Work and Life” The 12 principles of the Getting More Method 1. […]

Communicate Effectively and Negotiate to Win

Bargaining for Advantage: Negotiation Strategies for Reasonable People

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Summary of “Bargaining for Advantage”: Successful negotiations involve six key foundations: your style of negotiation, your objectives and aspirations, the benchmarks and guidelines, the relationships, the aims and objectives of the other party, and the power of leverage; and to be able to succeed in each of the four stages of a negotiation: strategy development, […]