Summary and book review of “Mindless Eating: Why we eat more than we think”: Drawing upon many scientific studies to avoid overeating food, Mindless Eating helps us to rethink our own nutritional environment, little by little, with concrete strategies found in each chapter that are easy to implement. By Brian Wanskink, 2006, 256 pages. Note: […]
Summary and book review of “The Lean Startup – How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses“: In this book, Eric Ries develops all the concepts of The Lean Startup methodology in order to radically increase customers and the chances of success for all those who wish to start their own […]
Summary and book review of “Atomic Habits”: The majority of people try to change their habits all their lives but fail because they try to change everything at once. Through Atomic Habits, James Clear explains how to break this pattern, highlighting the importance of tiny changes, marginal gains or even 1% improvements, which he encompasses […]
Summary and book review of “The Cash Machine: Using the Theory of Constraints for Sales Management”: Most sales managers are experienced in face-to-face sales, but managing thousands of simultaneous sales is a different matter. It’s similar to a production line, from search leads to the collection, which can be improved by looking at the whole […]
Summary and book review of “No More Mister Nice Guy”: This book provides good-natured men with some practical advice on how to put their needs before those of others and to no longer put up with the frustration that this excessive kindness causes in their lives. By Robert A. Glover, 2005, 257 pages Note: This guest […]
Summary and book review of “The creative visualization workbook: Practical exercise manual”: The Creative Visualisation Workbook gives us the practical and tangible tools to use creative visualization on a daily basis and as a result, enables us to set our goals, aspirations and objectives and how to achieve them. By Shakti Gawain, 2011 (Trédaniel edition), […]
Summary and book review of “The leader in you”: In this book, Dale Carnegie presents 16 fundamental and easy to apply principles to identify and develop people’s qualities as a leader. Personal and professional success guaranteed! By Dale Carnegie, 1995, 205 pages, improved version by Stuart R. Levine and Michael A. Crom Book review and […]
Summary and book review of The Ultimate Sales Machine: Most companies miss out on huge opportunities because they simultaneously leave out key elements that would allow them to get their business off the ground and the majority of their employees and executives give up too quickly on new concepts and ideas; Chet Holmes offers us […]
Summary and book review of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]
Summary and book review of “The Subtle Art of Not Giving a Fuck: A Counterintuitive Approach to Living a Good Life”: Mark Manson invites us to go beyond the current discourse around self-development, which consists in forcing us to always be the “best” or the “most “, by practicing the subtle art of not giving […]