Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and we consumers constantly lie to ourselves – even telling ourselves many stories about the things we buy; so, to get your target market to discover and buy your product, you must tell them […]
Summary and book review of “3-D Negotiation – Powerful Tools to Change the Game in Your Most Important Deals”: Many negotiators focus only on one aspect of trading: tactics, as do many books and courses on the subject; this book goes further by adding two additional dimensions: the deal design — the art and science […]
Book review and summary of “Zen and the Art of Falling in Love”: We are naturally in love, but this state is masked by suffering, which prevents us from living in the present moment; through the teaching of Zen, this book teaches us to find the path of love within us and thus improve our […]
Book review and summary of “The Five Secrets You Must Discover Before You Die”: The journey of life only happens once: why wouldn’t we listen to those who have already gone on this journey and who can teach us what they learned? By John Izzo, 2009, 235 pages. Note: This guest review was written by […]
Summary of “The Universe in your Hand”: This novel will take you on a journey through time and space, from the infinitely small to the infinitely large, to help you better understand our Universe and everything that surrounds us. By Christophe Galfard, 2016, 603 pages. Note: This is a guest chronicle written by Laura and […]
In life, it’s important to take charge rather than be a passive onlooker. Fate and destiny don’t exist. To make friends at college, there are some simple tips to follow. A bit of willpower is enough to make yourself popular, whether you’re a man or woman. Smiling and being open-minded College involves a lot of […]
Summary of “Tool of Titans: the tactics, routines and habits of billionaires, icons and world-class performers” by Timothy Ferriss: Through a series of interviews with the biggest “winners” on the planet in a variety of fields, Timothy Ferriss reveals the keys to their success. What are their routines and daily habits, their favourite film or […]
Summary of “Elon Musk – Tesla, Paypal, SpaceX: the entrepreneur who will change the world”: this biography leads us into the extraordinary life of Elon Musk, the visionary entrepreneur who has a personality that fascinates many and who has transformed the payments, energy, aerospace and automotive sectors and who dreams that Man will colonize the […]
Summary of “Ready, Fire, Aim” : A company has four stages of development, each with its own specific challenges; in his book Ready, Fire, Aim, Michael Masterson gives us an overview of each, with his methods, tips and tricks for each stage, so that they can be solved and enable each company to achieve a […]
Summary of “Secrets of the Millionaire Mind” : If your subconscious “money blueprint” is not “set on” on success, nothing you learn, nothing you know and nothing that you accomplish will truly make a difference. By T. HarvEker, 2006, 222 pages This guest review was written by Sophie, author of the blog, Spirit of Success, […]