Personal Development

The leader in you

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One-sentence summary of “The leader in you”: In this book, Dale Carnegie presents 16 fundamental and easy to apply principles to identify and develop people’s qualities as a leader. Personal and professional success guaranteed! By Dale Carnegie, 1995, 205 pages, improved version by Stuart R. Levine and Michael A. Crom Chronicle and summary of “The […]

Business

The Ultimate Sales Machine

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One-sentence summary of The Ultimate Sales Machine: Most companies miss out on huge opportunities because they simultaneously leave out key elements that would allow them to get their business off the ground and the majority of their employees and executives give up too quickly on new concepts and ideas; Chet Holmes offers us in his […]

Business

My Life in Advertising

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One-sentence summary from the book, My Life in Advertising : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising […]

Business

The Sales Bible

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One-sentence summary of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better. Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages. Chronicle and summary of “The Sales Bible”: First of all, The Sales Bible is […]