Business

All Marketers Are Liars

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Summary of “All Marketers Are Liars”: All marketers tell stories…and these stories consumers want to hear: in fact, marketers are storytellers, and we consumers constantly lie to ourselves – even telling ourselves many stories about the things we buy; so, to get your target market to discover and buy your product, you must tell them […]

Productivity & Effectiveness

3-D Negotiation – Powerful Tools to Change the Game in Your Most Important Deals

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Summary of “3-D Trading – Powerful Tools to Change the Game in Your Most Important Deals”: Many negotiators focus only on one aspect of trading: tactics, as do many books and courses on the subject; this book goes further by adding two additional dimensions: the deal design — the art and science of reaching agreements […]

Success

Tools of Titans

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Summary of “Tool of Titans: the tactics, routines and habits of billionaires, icons and world-class performers” by Timothy Ferriss: Through a series of interviews with the biggest “winners” on the planet in a variety of fields, Timothy Ferriss reveals the keys to their success. What are their routines and daily habits, their favourite film or […]

Business

Elon Musk – Tesla, PayPal, SpaceX: the entrepreneur who will change the world

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Summary of “Elon Musk – Tesla, Paypal, SpaceX: the entrepreneur who will change the world”: this biography leads us into the extraordinary life of Elon Musk, the visionary entrepreneur who has a personality that fascinates many and who has transformed the payments, energy, aerospace and automotive sectors and who dreams that Man will colonize the […]