Summary of “The Prosperous Coach”: This book shows how to develop a successful coaching business without a website, email list, business cards or other marketing activity: make a list of the clients you dream of coaching, get in touch with them, take a sincere interest in them and find their ultimate goal, get into a powerful conversation with them that will have an unforgettable impact, and finally, offer to coach them to continue to change their lives.
By Steve Chandler and Rich Litvin, 2013, 254 pages
Note: this guest chronicle was written by Adrian from the “International Dream Job” blog, whose aim is: “Find a job you love in the country of your dreams”.
Chronicle and summary of “The Prosperous Coach”
According to Steve Chandler, you can’t be a coach without clients. And money remains a taboo subject for a lot of coaches who are scared to “sell”. As a result, many brilliant coaches, like Rich Litvin at the beginning of his career, can’t make a living from it and end up abandoning their coaching activities. So Steve decided to launch his “Coaching Prosperity School” to teach good practice to coaches, in order to acquire clients and sell them coaching without fear. He specifically decided not to focus on how to coach as so many other existing courses did.
Steve’s pupils achieve such remarkable results that Rich decided one day to use the last of his savings to take the course. It’s one of the best decisions he ever took in his life: not only did he earn in two months, ten times the cost of the course, but he also learnt how to generate regular revenues as a coach and to have the lifestyle he so wanted. He became a privileged member, then a teacher, and ultimately Steve’s partner.
Together, Steve Chandler and Rich Litvin wrote: “The Prosperous Coach” for coaches who wanted to apply their competence and skill to their clients.
The secrets of extraordinary coaches are:
- have extraordinary clients
- have total confidence in their coaching method
- not be afraid to acquire clients
- to show clients what they cannot see and to tell them what no one else dares tell them
You have to set the bar high for your clients as well as yourself, in order to be one of the best coaches in the world.
The goal of The Prosperous Coach is to provide tools to immediately acquire clients that you want to coach, without any loss of integrity. It shows how to overcome your fears whilst coaching and especially to overcome the fear to sell, which is indispensable in order to live from coaching.
1ST PART: THE MIRACLE OF COACHING
It’s difficult to provide a clear definition of the coaching profession and to describe its activity. We could say that a coach is a “creator” or a “producer” of miracles because their primary role is to spend time with people so that miracles happen to them: to help clients see things differently so that they can achieve objectives that previously seemed impossible. It’s the case, for example, of a woman who achieved her dream to work with Oprah Winfrey thanks to Rich Litvin. Rich’s clients achieve so much success that he gets clients purely through word-of-mouth recommendations.
Anyone can be a coach, which is why so many people have had a bad coaching experience. Indeed, it is much more difficult to be a really successful coach. You have to set the bar high and train to be an extraordinary coach.
“Your clients pay for their dreams. And their dreams are priceless.”
Most coaches waste time communicating without really creating real connections with their prospects. You really need to create a context where the client transformation can happen and not create a friendship with the client or run off into marketing activities.
To succeed as a coach, you have to think about and aim for a lifestyle, the life you dream of, even if it seems unattainable. A trick here is to imagine yourself in 5 or 10 years’ time: the profile of your ideal client, where you would like to coach your clients and what you would like to do in addition to this activity.
Here are the classic mistakes of a “bad coach” who often has financial difficulties.
A “bad coach” likes:
- Coaching everyone
- Focus on marketing in order to get clients, spending their time on social media and to create pretty marketing material (website, business cards…)
- Think that to give advice to friends makes them a good coach
- Coach those around them without asking their permission; as a result, they don’t how to tell the difference between a good coach and unasked-for advice
- Look for the latest magical method or a trendy guru to get clients
- Amass coaching certificates
- Please everyone as they want to be liked at all costs
- Have huge unrealistic dreams
- Think that money is oxygen, that it is vital
- Sell the concept of coaching.
A “bad coach” doesn’t like:
- To ask for money because they’re afraid of being rejected…
- To step out of their comfort zone
- A lack of customer involvement
- To invest in coaching for themselves because they don’t believe in it enough
- To act until they’re 100% sure.
According to Steve, you have to choose your level of engagement:
1. a) Professional coach if you wish to earn your living mainly from coaching with a salary similar to those in the liberal professions.
A professional coach is committed to coaching no matter what. Even if they make mistakes, they learn to enjoy selling coaching services. They can be paid with money but also with experiences, recommendations or learnings. They love coaching as much as they love the coaching business itself. And they serve people without the need to please everyone. They know that being in an uncomfortable situation allows for progress. Their clients are generally very involved. Coaches have huge dreams but they take things one step at a time, one small step every day.
The fact that they charge a lot of money for their coaching services allows them to select their clients and keep only those they want to coach. They coach as many people as possible. They get coached themselves by the best coaches they know. For them money… is money, nothing more, nothing less. They know that self-confidence is the result of actions. They sell by providing people with a powerful coaching experience. And they don’t necessarily look for certifications because the most important thing for them is to help clients. Generally, they are creative.
1. b) Part-time coach if you prefer to maintain another main source of income (for example a salaried job).
The survival of a part-time coach does not depend on their coaching income. So they don’t have the pressure of having clients. Coaching is just a bonus, a fun activity. A part-time coach learns to enjoy the work that keeps them busy full-time. They coach in their free time for pleasure and for additional income. They understand that scarcity creates value: their lack of availability makes them more attractive.
1. c) Personal Development Coach if you wish to do lots of coaching but maintain an amateur status in this field.
This type of coach loves coach training sessions, seminars, books to better understand life, money, business… They like to support their loved ones with their knowledge.
There are three important things for a good foundation to be a successful coach:
- You have to love coaching as much as you love the coaching business. In other words, love coaching clients as much as the business of creating clients (knowing how to create clients, accounting, providing quotes, doing proposals, paying one’s taxes…).
- Coaching clients in a powerful and fearless way.
- Working in-depth on oneself to be able to make clients do it.
A good way to obtain clients is to give them a free, powerful coaching experience for at least two hours. The business plan of a successful coach is to meet nice and interesting people and plan conversations with each of them, whether they are clients or prospects. It is important to coach a prospect in the same way you would coach a client.
2ND PART: OBTAIN CLIENTS
Customers are created and not attracted or acquired. Customers are created in powerful conversations that impact them and change their lives.
Creating customers does not require marketing, a website, a business card, or even participation in networking events. The business develops by invitation only and recommendations. The goal is to create a strong bond with a customer, one relationship at a time, one customer after another. It’s about people and relationships, not marketing!
Steve advises regular application of the following 18 points:
- Sell the coaching experience and not the coaching concept. You have to give your best to get the maximum impact and attention from the prospect. At the end of the conversation, the only question the prospect should ask themself is whether or not to continue coaching with you. Give them all the time and energy they need to make their decision easier.
- Avoid pointless telephone canvassing. There’s no point in calling someone you don’t know at all who doesn’t know you and trying to sell him or her something. Prioritize your close circle of acquaintances rather. You must know someone who knows someone who might be interested in your coaching.
- Act quickly. When a customer is enthusiastic after a powerful conversation, it is important to act immediately and not wait, as this enthusiasm fades over time.
- Do not send an email to convince a prospect. It is better to use the phone or a face-to-face meeting. Indeed, you don’t know when, how or in what state of mind the prospect will receive your email (e.g. on their phone while they are in a meeting) or if they will read it in full.
- Make as many appointments as possible for powerful conversations. It’s the best way to create clients. It has to be your primary activity and main and top priority.
- Use facts instead of beliefs. Speak with conviction when you coach. Talk about concrete facts you are sure of.
- Share real stories and case studies instead of features and benefits that will be abstract notions for your customers. To address your prospect’s or customer’s questions, tell a story, a real customer story or your own.
- Find the purpose behind the client’s goal to be truly connected and in tune with them. Ask them why they want to achieve their goal, how it will improve their life. Once their goal is reached after 6 months-1 year of coaching, ask them what they will want afterwards, how their life could be better. Conversely, ask them what will happen if they do nothing. If nothing changes, how will they feel and what will be the consequences of their inaction.
- Stay focused on what they want, not on your own needs. Avoid being needy of customers to compensate for your financial problems. If the prospect asks you for a cooling-off period or declines your offer, don’t harass them into agreeing to become one of your customers. Instead, send them a small gift by email (advice, an ebook…) and do not mention the coaching service in your message. You don’t need them. On the contrary, they need you!
- Be the first and only one to be fully engaged in your clients’ lives and listen to them carefully. If you doubt the value of your coaching, re-read Michael Neill’s quote, “Even if your client talks to a lamppost, it would still be positive for them”. If they talk to you, you can also give them feedback on what they say to you.
- A “yes” is among the “no’s” even though there are many “no’s”. Don’t be afraid of “no”, of a refusal from your prospect. If the customer tells you in the end that he needs to think it over, it means that your conversation with him was not complete. Ask, “Is this something you would like to pursue?”. It’s an innocent question, like a waiter asking if you want coffee after a meal.
- Stay in control of the conversation. At the end of the conversation, if the client agrees to continue coaching, stay in charge. Direct him/her to the next steps: make an appointment for the next session, tell him/her how to pay… Take charge of things.
- Take your time with things. Avoid huge to-do lists. Just think about the next step, client by client. Think carefully each time. Think about your next conversation, one at a time. Customers appreciate the fact that you have all the time for them and that you are completely focused on them because they feel special.
- Get yourself a coach who will improve your execution and change your professional life. If you don’t take the time to get a coach who will challenge you and you don’t believe in it, how can you propose it to someone else? Having a coach allows you to surpass yourself, to multiply your salary tenfold and to be able to make this investment profitable. Tell the client that coaching has changed your life and that you continue to see a coach because it works.
- End the conversation by talking about all the possibilities open to your prospect, not how he or she will pay for your service. Ask the prospect what potential they have if they continue coaching, what extras would make it worthwhile.
- Rarity creates value. The fact that you are very busy and have little time for conversations with your customers is not a problem. On the contrary, if you make a special effort to free up slots to talk to your client, it gives value to your coaching. What is rare is valuable, remember this and make it clear to your clients in your communication with them.
- Stay in charge of the conversation. Be careful not to switch coach-client roles during the conversation. Always be aware of your role from beginning to end. Never let the client become the coach and you the client. Don’t be needy with your client. Avoid being available 24/7 for the client just to acquire or keep them. Remember that you choose your clients and not the other way around.
- Be more than a good coach, be an extraordinary coach! Establish habits that allow you to improve every day. Read books, watch or listen to interesting things and practice coaching as much as possible. Learn from your own coach, attend seminars…
Your clients won’t continue coaching with you if it doesn’t work for them, if their life doesn’t get better. They won’t recommend you either if it hasn’t been an extraordinary experience.
Remember that therapy is based on the past, whereas coaching is mostly based on the future, to create a future.
At first, you may be uncomfortable, but as you apply these 18 points, it will become second nature, a natural and automatic instinct, a natural form of expression of yourself.
Conversely, here are the things to stop:
- Call people you don’t know at all. Start with your relatives and/or people they have recommended to you.
- Waste time with marketing activities as well as marketing tools such as a website or business cards…
- Waste time on a huge email list or participating in networking events.
- Avoid 30 minutes test conversations.
You won’t be able to create successful clients who are willing to pay big money for coaching, without a really powerful 2-hour conversation.
Here are the 4 main steps to create clients:
Ask yourself who you’d like to coach. Then call them, be really interested in what they do, their future projects, their challenges. You can help them simply by recommending a book and if they inspire you, go to the next step.
Ask your potential client if they need help with their project and their fears to make it happen. Offer to test out a powerful coaching experience to help them and change their life. Don’t attempt a powerful conversation spontaneously. Rather, diarize a two-hour time slot for the experience.
If they are not interested, tell them about the profile of the people you are coaching because they may recommend you to someone close to them who fits the bill. Ask them questions about this person, get information about them and their potential goals. Suggest that you offer your coaching as an invaluable gift from him/her to that person.
The most important thing for your prospects isn’t that you have a coaching certification or other diplomas, but that you can help them get what they desperately need. If you can do that, they will do anything to be your client. Make the first conversation an unforgettable moment for the rest of their lives. Be entirely at their disposal, dig in, go as far as you can with them. Make this conversation a magical moment!
4. Proposals = win clients
Make it clear to your potential client how much it will cost to work with you and how long you will be with them. Then indicate the methods of payment and that the coaching will begin as soon as payment is received. Do not send an estimate until you have made your proposal clear. Also give them your selection criteria and how you can help them. Tell them about the results you have obtained for other clients. Finally, explain to them how it will be done logistically (frequency of sessions, how to book a coaching appointment …).
Other important factors to create customers are:
- Never allow less than 2 hours for a powerful conversation. During the conversation, give the prospect the impression that he or she is brilliant. Take a sincere interest in them, their dreams, their wishes, their fears… and if you see something you can help them with, say it. The key is not to close a sale, but to create a relationship, a strong bond with your customer.
- Learn how to dazzle and surprise your customers. Service them so well that they won’t stop talking about you. For example, call them back the next day for a review of the previous day’s conversation. Gift them a book without telling them in advance, offer to double the session, write them a very personal note…
- Learn to enjoy creating clients because generally speaking one is good at something when one enjoys it.
- Sell the experience and not the concept: Show that you love coaching and that you are the best choice for them. Be really interested in them by learning as much as you can about them before the conversation. If they feel that you can really help, they will do everything to be your client and find the money to continue coaching.
- Actively seek out inspiring clients who want to move from “good” to “extraordinary”. Your clients are not necessarily people with big problems, but people who want to be better, even the best.
- Also offer a coaching session to the person who wants to recommend you, so they know what it’s about when they talk to their contacts.
- Never end a conversation on the topic of money but about what is possible to achieve through coaching. Instead, talk about their wildest dreams!
- Seek clients all the time. Constantly try to find inspiring people with whom to have a powerful conversation.
There are different stages in order to become an expert coach. This journey can be similar to martial arts: you have to know the next step to aim for.
- Student: you teach yourself to be a coach
- Beginner: you have started coaching people (at least 5 people)
- Novice: you are paid regularly for coaching (at least 10 clients)
- Competent: you can live off coaching and pay all your bills with the income from coaching.
- Experienced: you obtain clients by invitation and recommendation only
- Virtuoso: you create customers whenever you want to
- Master: you can take a vacation and create clients, earn money even when you sleep
3RD PART: COACH WITHOUT FEAR
To coach without fear, you need to be convinced that every time you coach someone, you are changing the world, their world.
- Give your prospect an extraordinary and unforgettable experience from the very first conversation. Service each prospect or customer so well that they will never forget that conversation for the rest of their lives.
- Believe in your customers more than they do in themselves. To do this, ask yourself who your dream customers are, the ones who inspire you. Then invite them into a powerful conversation with you.
- Dig deep, as far as possible with your client: find their deepest secret dream, the “goal of the goal”, their deepest and most secret fears.
- Don’t be afraid of silence and pauses in conversation as these are strong coaching tools. Let your client think and talk. Listen to them carefully.
- Pay attention to how you feel during the coaching. Use your intuition.
- To listen carefully is a key skill for a coach. You don’t need to be an expert in the client’s field because you are not a consultant but a coach. Don’t confuse the two.
- Pay attention to the words your client uses because their language shows you how they see the world. Change their point of view, their way of seeing things, and you will change their world.
- Don’t play into your client’s game. Challenge them because they are who they want to be. You’re not their friend. You’re their coach.
- Show who you are, don’t hide anything. Be transparent with them.
- Your client is the master of their life: they create their own world even if they are not aware of it. See the power of your client.
- Not everything is up to you. There is also a spiritual dimension that is beyond you.
- Know clearly from where you talk (ex: your head, your heart…) and who you talk to (ex: your client’s head, his gut…).
- Ask the client’s permission to dig deep, to talk about sensitive subjects.
- Be assured that coaching can work miracles and let the client know this. Put the client into a state of mind that is conducive to their transformation.
- Invest in coaching for yourself: you can’t progress with your client if you haven’t done so yourself.
- Be yourself because you are unique!
- Commit yourself entirely!
- Don’t be afraid of failure. Be prepared to fail again and again. Persevere!
The more people you coach, the better a coach you’ll be. So do it whenever you can.
Don’t be afraid of rejection. A client may later reconsider his decision and say “yes”. Yes’ is part of the ‘no’ universe. Therefore, you have to make proposals to as many people as possible to win some “yes”’s.
Be honest with your customers: always tell them the truth about what you think of their problems.
Focus on one customer at a time, the one right in front of you. And, focus on his or her life and make sure the customer shares everything with you.
“Focus on the person in front of you”.
Ask yourself, “How can I service this person so well that they will never forget this experience for the rest of their life?”
Avoid email conversations. Instead, do phone calls and face to face appointments. In fact, even in your emails, bring value to the customer.
Coaching is not about information but about transformation. Don’t be afraid of the client. Be very close to the client and show empathy. Set a very high goal for the client so they display real commitment. This will result in customers with high performance results.
The biggest mistake for a coach is to put their own needs and fears before those of the client. Many coaches are not professional enough in their coaching because they don’t see it as a real job. Don’t confuse a simple “social” conversation with a real coaching session where you change your client’s life. A paying client is more engaged than a friend that you help free of charge. Don’t charge your clients for what you do or for your time. They are paying to change their lives, the fulfillment of their dreams. Show them what they can achieve with you. Your clients will achieve extraordinary results if you offer them extraordinary challenges.
Don’t wait, coach as many people as possible. Don’t hesitate to increase your coaching prices and propose it to your potential clients. Only coach motivated clients. Finally, talk about yourself and your successes during coaching, tell your story.
4TH PART: DEEPEN THE INTERIOR WORK
Nowadays, coaching is no longer a luxury reserved for the elite. It has become truly democratized. Today, many people and companies are in favour of coaches. Unfortunately, many don’t know how to create high-performance clients who are willing to invest significant sums in themselves for coaching.
The secret to success is that there isn’t one. There’s no point in looking for a guru or a miracle method. You have to test and find out what you like to do and what works for you. Be yourself!
- Practice coaching regularly to improve yourself, “over and over again”. If you want to do something, do it now!
- Focus on what helps people. It will be easy for you to increase your prices if you see your clients’ incredible results, their transformation. Be more than a concept, really get into it with your customers. Tell yourself that if they hadn’t invested in you, they would have spent that money on something else that wouldn’t allow them to progress.
- If you help someone new every day, it will change your life. Remember, we reap what we sow. If you spread goodness around you, people will return it to you after a while. Don’t expect returns in the short term.
- Ask yourself who you would like to coach, your ideal clients and offer to coach them. Be careful, take the time to build a powerful relationship with them before making a proposal.
There’s no point in telling people you’re a coach. Instead, show them an unforgettable coaching experience! Your clients don’t just pay for an hour of coaching: above all they pay for everything you have done to become what you are today (courses, books, seminars…)
- Think exponentially and not in stages: focus more on your next customers than on your website or business cards.
- Every day make a list of things you want to do, and focus on the activities and important people that make you money. There’s no point in filling your schedule with tasks just to please others, as this is one of the biggest obstacles to your success.
- The key to success is to take your time. Take the time to prepare for your next coaching session, to listen to your clients and to get to the bottom of things with them. Also remember to regularly schedule time to do nothing: just a moment alone, in silence and allow room for your creativity.
- Don’t stop working with the excuse that you don’t have the energy or the hope: set yourself daily or weekly goals and stick to them. Measure the activities, not the results.
Your clients don’t pay for coaching but for their dreams, which are priceless. If clients understand that they will achieve their greatest dreams thanks to you, they will take the time and they will find the money.
“Show your customers what they can’t see.
Tell your customers what no one else has dared to tell them before. And you’ll get all the customers you want.”
Concentrate on the volume and value of your proposals rather than your billings. Yes, you control your proposals, not your billing. Set up a routine, a system for success. It may vary from week to week, but you need one to apply and progress.
Don’t be afraid of failure.
On the contrary, you have to persevere, fail several times and after a while you will succeed. Keep on trying, keep on failing, it doesn’t matter, try again, fail again, fail better, in spectacular fashion! Be proud of your mistakes, take risks.
As a coach it’s important to have your own coach. How can you ask a client to invest in a coach if you are not willing to do so yourself?
You have a coach not because you need one, but because you want one: believe in the power of coaching and share your own coaching results with your clients.
No one needs a coach but if you want to boost your impact and income, you’ll want one. Find the coach who is right for you and do what they advise you to do.
You don’t make a sale without a conversation. Learn how to connect and disconnect yourself from the most important tasks to help you progress in your business (example: conversation meetings, being fully invested, being with your client…). Increase the number of active and useful minutes each day.
Increase your self-esteem.
To do this, write down all the positive feedback you get from your fans in a diary (emails, phone calls…). When you feel that your motivation and self-confidence are diminishing, read this diary again to re-motivate yourself. Don’t go to anyone (friends or family) to do this. Be in control of your own self-esteem. If you don’t have self-confidence, you won’t be comfortable asking for large amounts of money for your coaching, you won’t coach without fear and clients will feel it. Indeed, when your self-esteem is at its highest, it is reassuring for the client to know that they have chosen the right person, the right coach. To succeed as a coach, you absolutely must avoid any drop in motivation because clients will feel it immediately.
For most people, their ideal boss is the one who makes them do what they are capable of. Well, that’s also the role of a coach. One gets the impression that it’s not easy to sell because they don’t teach this in school. All learning requires the willingness to suffer a little bit. Focus on what scares you and do it over and over again until you get it right.
Be yourself, you are unique in this world. Don’t try to be like others – the successful ones – in order to succeed yourself. Be authentic, find and do what YOU want to do. Take the risk of being yourself in order to lead a great life.
There’s a difference between deciding to do something and doing it. Take action now. Find something small you can do today to create your first customer and do it, even if you’re not 100% ready.
The end of The Prosperous Coach is the beginning of your story. Ask yourself each time how to service the person in front of you as powerfully as you can. Make every conversation an unforgettable experience for the rest of his or her life. Be prepared to see a miracle happen, one conversation after another.
Book critique of “The Prosperous Coach” :
I think that The Prosperous Coach is a must for all coaches – beginners or experienced – but also for all those who work to service their clients or are in support services. Rich Litvin and Steve Chandler’s students pay thousands of dollars for the advice and concepts in The Prosperous Coach.
They challenge our fears and false excuses (e.g. “I don’t know how to find clients”, “I don’t dare ask my clients for money”…) and above all, they provide tangible solutions.
If we regularly apply the 18 disciplines recommended by Steve in Part 2 of the book, we can significantly increase our impact and revenue. My favorite is #1: “Sell the coaching experience and not the coaching concept“. Indeed, it is more effective to show someone what coaching is by having them experience coaching in a life-changing conversation rather than trying to explain how it will happen.
Steve and Rich show us that we can make a living from coaching without wasting time on side activities. In fact, they dispel the myth that you have to invest time in a lot of marketing to get yourself known, such as having a blog or being on social media. They shine a light on the essential thing: reaching the clients we dream of coaching, preparing our conversations with them, one after the other, and finally offering to help them attain their impossible goals.
It is truly practical, pragmatic and powerful advice, filled with wisdom based on their own experiences as successful coaches. The Prosperous Coach is deeply inspiring and practical at the same time.
The Prosperous Coach has completely changed the way I look at coaching.
In fact, I’ve read it several times, something I rarely do. Each time I re-read it, I’m surprised to learn something new. The Prosperous Coach resonated with me because I recognized myself in several situations described in The Prosperous Coach.
- I have fully adopted this method in the way I approach coaching for myself and my clients. I have seen results right from the start, applying only certain tips.
- If I had to use only one word to express how I felt when I read The Prosperous Coach, it would be “wow!”. Not just because it gives good advice and strategies, but for the change of mindset it brings about. I underestimated myself and more importantly underestimated the value of what I was bringing to my clients.
- Instead of focusing on my prices, I focused on the results I was getting for my clients, the changes in their lives and that’s when I stopped being afraid to make proposals to my clients.
- The Prosperous Coach also made me reflect on my relationship with money which was largely based on my education and I worked on my false beliefs in order to surpass my own limits and open up my field of possibilities. I understood, thanks to The Prosperous Coach, that the main obstacle to my success was me.
If Rich and Steve were so successful with these tips, I figured I could do it too.
I read The Prosperous Coach at the right time. Many of my blog fans, partners and the people I supported in their search for international employment, encouraged me to get into coaching because they found that my advice changed their lives. I had a hard time getting used to the idea because it wasn’t part of my initial objectives. I had launched my blog Job de Rêve International to give my best advice to those who wanted to attain their dream job abroad. Getting into coaching was not something I had envisioned.
The Prosperous Coach was a revelation for me and really inspired me to embark on this adventure. I trained myself, I then practiced coaching on a regular basis by getting into powerful conversations with many people and I applied the advice of the book, one piece at a time. I got incredible results right from the start and I realized that I found a true calling. I’ve always loved helping others, servicing my clients, but to make a career out of it, I never would have imagined that before The Prosperous Coach.
I highly recommend The Prosperous Coach if:
- you’re a coach or a consultant in difficulty,
- you doubt yourself,
- you want to know what is needed in order to develop your coaching business with high-performing, motivated clients who are willing to invest large sums of money to achieve their goals with you.
“The Prosperous Coach” will allow you to take stock of what you want and above all will give you the best skills to increase your income while leading the lifestyle you desire.
It may not give you all the tools you need to be an extraordinary coach during your sessions with your clients, but it will help you change one thing that is holding you back: your state of mind.
If you feel like you’re drowning in your consultant, blogger or coach activities, I recommend The Prosperous Coach that will allow you to get to the bottom of things.
What makes The Prosperous Coach so special?
The Prosperous Coach is a breath of fresh air. It is a game-changer, which is what we are used to hearing in classic coach training. It shows us the specifics of the coaching profession. And it frees us up from all those time-consuming marketing, social media and networking activities. It focuses on the magic, the miracle of powerful coaching. They provide a clear method to become high level coaches and how to live complex-free.
- Clear, simple, precise and pragmatic advice
- You learn to get to the bottom of what it takes to be a good coach
- The chapters are short, easy to read with a more “spoken” style than a written one. We really get the feeling that the authors speak directly to us.
- Very inspiring, especially if you are struggling to make a living from coaching and getting clients.
- Rich and Steve share what worked for them to become successful coaches, without holding us back from finding our own way to do it.
- The advice is based on their experiences and real case studies, real life stories, not theoretical ones.
- The authors tackle a subject that has not been covered much until now: how to sell coaching services, how to make a living from being a coach.
- Rich and Steve insist on the fact that a coach who wants to succeed should not waste time on social media, whereas these tools have become essential these days, to get known. Plus, Rich has a website and is present on social media. I think one has to find the right balance.
- The method for obtaining clients is clear but less so on how to carry out a successful coaching session. It’s important to obtain clients to live off coaching but you have to remember to be a good coach during a coaching session. They repeat several times that you have to create an unforgettable experience for your client but do not give enough detail on how to do this.
- The authors advise to start with one’s family and circle of friends and acquaintances to create clients but this is not easy for everybody, especially for those who wish to keep their private life very separate from their professional life. No alternative is put forward.
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